Egypt’s Taager Raises USD 6.75 M Pre-Series B To Expand Social E-Commerce In MENA

Social e-commerce platform Taager has secured a USD 6.75 M Pre-Series B funding round, led by Africa-focused growth fund Norrsken22. The oversubscribed round included participation from Endeavor Catalyst, Beltone VC, and existing investors such as 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.

Founded in Egypt in 2019 and now headquartered in Saudi Arabia, Taager enables individuals—especially youth, women, and low-income earners—to start and scale social e-commerce businesses. The platform provides end-to-end support, including a curated product catalog, embedded financing, logistics, multi-market payment collection, and AI-driven business optimisation tools.

With Saudi Arabia contributing over 60% of its revenue, Taager has also expanded into Egypt, the UAE, and Iraq, positioning itself as the leading player in the region. The fresh capital will support further expansion within MENA and investment in AI-driven sales agents and machine learning applications to enhance merchant profitability.

Co-Founder/CEO Mohamed Elhorishy emphasised Taager’s impact, stating that merchants on the platform have increased their profitability by 2.5x on average, achieving financial independence and stable income. The company has already empowered over 45,000 social sellers, with plans to scale 5x in the coming years.Omar, Abdelrahman Sherif, and Ahmed Ismail are Taager’s three other co-founders.

Norrsken22 Principal Nivesh Pather highlighted Taager’s ability to scale across multiple markets profitably, reinforcing its position as a transformative force in MENA’s $14 billion social e-commerce sector.