Peach Payments Expands Into Francophone Africa With PayDunya Acquisition

Cape Town-based digital payments gateway Peach Payments has acquired PayDunya, a West African payments platform, marking its entry into Francophone Africa. The acquisition expands Peach Payments’ reach into the West African Economic and Monetary Union (UEMOA) region, with plans to extend into the Central African Economic and Monetary Community (CEMAC).

Founded in 2015 and based in Dakar, PayDunya operates in six West African countries—Senegal, Côte d’Ivoire, Benin, Burkina Faso, Togo, and Mali—offering digital payment solutions for businesses. The fintech boasts 70,000 transactions processed daily serving over 4,000 B2B customers, including Jeune Afrique, VFS Global, and Dubai Port Dakar. Despite starting with just EUR 20 K in bootstrap funding, PayDunya has remained profitable and steadily grown its revenue.

The move aligns with Peach Payments’ broader growth strategy, following its USD 30 M Series A funding round in late 2023, led by Apis Growth Fund II. This marks Peach Payments’ third strategic acquisition since then, following its purchases of Exipay’s in-store payments technology and Operativa, a software development firm.

“This deal strengthens our vision of building a truly pan-African payment ecosystem,” said Peach Payments CEO Rahul Jain. “By integrating PayDunya, we are unlocking opportunities across 12 countries, giving businesses access to over 450 million potential customers.”

PayDunya co-founder Aziz Yérima, who also leads Senegal’s fintech association SEN FINTECH, highlighted the region’s untapped potential. “With rising smartphone penetration and mobile money adoption, this partnership will accelerate e-commerce and digital payments growth in West Africa.”

The acquisition is expected to close in the coming months, pending regulatory approvals, reinforcing Peach Payments’ position as a leading digital payments provider across Africa.