Tanzania’s Sumet Nets USD 1.5 M Pre-Seed To Scale FMCG Solution

Tanzanian FMCG distribution startup Sumet Technologies has raised USD 1.5 M in a pre-seed funding round, combining equity and debt financing from investors, including ABAN, Catalytic Africa, and an Egyptian angel syndicate. The startup plans to close a seed round within the next 12 months.

Founded in 2022 by Hazem Afify (CEO), Abdallah Omar (CCO), and Mahmoud Tawfik (CTO), Sumet is tackling one of Africa’s biggest challenges: Efficient market entry and expansion for brands. The company already operates across all 26 provinces of Tanzania and serves over 6,500 active customers.

CEO Afify emphasised that the funding will strengthen Sumet’s tech stack, optimise its distribution network, and help scale its technology-driven ecosystem for brands.

Traditional FMCG distribution in Africa faces high operational costs, credit risks, and inefficient supply chains. Sumet’s approach leverages data analytics and streamlined logistics to remove financial and operational barriers, enabling faster, more cost-effective market penetration for businesses.

The investment will support expansion into new markets, enhance internal operations, and grow its portfolio of Expido-branded products. Sumet is also committed to economic inclusion, integrating women-led businesses and local entrepreneurs into its digital distribution network.

ABAN CEO Fadilah Tchoumba praised Sumet’s impact-driven innovation, stating that its tech-first approach aligns with the mission to drive sustainable economic growth across Africa.