Ethiopia’s Beemi Raises Seed Funding To Gamify Africa’s Mobile Livestreaming

Beemi, an Ethiopian startup enhancing mobile livestreaming with interactive games, has secured undisclosed seed funding from Renew Capital to expand its platform and partnerships. The investment aims to help Beemi transform passive audiences into engaged communities through gamified tools and live interaction.

Founded in 2023 by Dawit Abraham, Beemi integrates social games like trivia into livestreaming platforms such as TikTok, YouTube, and Twitch.

Optimised for mobile, it allows streamers to launch games directly within live sessions, encouraging followers to stay longer and participate actively. Beemi is also piloting monetisation features, including branded ad integrations, creator subscriptions, and a marketplace of streamable games.

The platform has demonstrated significant engagement, with its “Family-Feud” style game show on TikTok LIVE attracting nearly 15,000 viewers, 2,000 participants, and 700 new followers during an 11-hour stream. Beemi’s approach addresses the need for more interactive and rewarding livestream experiences, particularly in Africa’s growing digital landscape.

With Africa’s youthful and increasingly connected population, platforms like Beemi are well-positioned to redefine entertainment consumption on the continent.

As Beemi continues to develop its platform and expand its reach, it exemplifies how localised, mobile-first solutions can unlock new opportunities in Africa’s digital economy.