Five Surprisingly Profitable Side Hustles Thriving In Africa Right Now
For many African workers, the traditional 9-to-5 grind alone isn’t cutting it anymore. Whether it’s rising living costs, stagnant salaries, or the dream of financial independence, more and more Africans are looking for ways to make extra money on the side.
The good news is we’re living in a golden age of opportunity. With the rise of mobile tech, social media, and a growing set of digital tools, the online economy is opening up new paths to earn, even while holding on to your main job.
The barrier to entry is also relatively low. You don’t need a tech degree or a big budget to get started. What you need is initiative, a decent internet connection, and the discipline to follow through.
Here are five surprisingly profitable side hustles that are booming across the continent right now.
1. Dropshipping (Selling Without Inventory)
If you have always wanted to run a retail business, but without the grunt work of opening a physical store or managing stock, dropshipping could be for you. With dropshipping, when a customer places an order, you forward the details to your supplier, who then ships the product directly to the buyer. You act as the middleperson and earn the profit difference.
In many African countries like Nigeria, this model is especially popular among young entrepreneurs. Instead of renting shops or setting up traditional stores, people are launching virtual storefronts on Instagram, WhatsApp, and Facebook Marketplace. Others use Shopify to create simple e-commerce stores. Product images and descriptions often come directly from the suppliers while orders are managed through WhatsApp Business or other social media apps. Deliveries are handled using informal networks or local logistics companies.
What makes dropshipping attractive is the fact that you never handle stock, storage, or shipping (only if you’re using dropshipping platforms like Shopify with logistic partners), which allows you to focus on your 9-5
How to Start:
- Choose a niche: Think fashion accessories, home gadgets, or furniture.
- Source products from sites like AliExpress or Jumia, or connect with local merchants.
- Create a virtual storefront using Instagram, Facebook, or a basic Shopify store.
- Post high-quality product images with clear pricing and descriptions.
- Run targeted ads on Instagram or Facebook to drive traffic.
- Partner with a reliable local delivery service.
- Respond quickly to inquiries and offer excellent customer service.
2. Content Creation & Affiliate Deals
If you’re not shy in front of a camera, or behind a mic, this could be your lane. As digital adoption continues to grow in Africa, a lot more people are spending time on platforms like TikTok, YouTube, Twitter, and Instagram. That attention can translate into income if you know how to engage and grow an audience by sharing comedy skits to travel vlogs, or educational content.
And it’s not limited to video. Podcasting is quickly catching up. With just a decent mic and a quiet room, you can start recording on topics you know well: relationships, entrepreneurship, pop culture, finance on platforms like Spotify and Apple Podcasts
Monetisation from this side hustle happens in several ways. Through ad revenue (YouTube ads, TikTok Creator Fund), brand sponsorships, and even paid memberships. Some creators even launch their own products, courses, or fan subscriptions. Affiliate marketing is another smart add-on. Promote a product you believe in and earn a cut for every sale. Some content creators and micro-influencers are quietly making serious income this way.
This kind of side hustle can easily run alongside your 9-to-5. You can batch-create your content in advance, schedule your posts, and focus on promoting during peak engagement periods.
How to Start:
- Pick a content niche that excites you (fashion, business, tech, culture, etc.)
- Choose a platform you’re comfortable with: YouTube, TikTok, Twitter, Instagram, or podcasting.
- Create a simple content calendar to stay consistent.
- Use your phone or basic gear to start, don’t wait for perfection.
- Apply for affiliate programs related to your niche.
- Engage with your audience in comments and DMs to build loyalty.
- Once your following grows, approach brands or wait for sponsorship offers to come in.
3. Freelance Writing
Not everyone wants to be on camera, and that’s okay. If you’ve got a way with words, freelance writing or editing could be your lane. You won’t need a camera, a fancy setup, or a social media following. Just strong writing skills, a clear voice, and the patience to deliver polished work.
Writers are in demand for blog articles, website copy, newsletters, social media posts, and more. Businesses want content that connects with readers. Many of them are looking for African perspectives, especially in sectors like tourism, fintech, fashion, and agriculture. If you can explain complex ideas clearly or tell engaging stories, there’s work out there.
Writing is a side hustle that can be done from anywhere, during lunch breaks, weekends, or evenings. Once you have a few clients and good reviews, the work starts to come in more easily.
How to Start:
- Write a few sample articles in your preferred niche: finance, tech, travel, or lifestyle.
- Publish these on platforms like Medium or Substack, then share them on LinkedIn or Twitter.
- Create a simple writer’s profile or personal website showcasing your work.
- Apply for gigs on freelance platforms like Upwork, Fiverr, or FlexJobs.
- Pitch your services directly to startups, media platforms, or NGOs.
- Use your network. Ask friends or colleagues if they know anyone who needs a writer or editor
4. Virtual Assistant
You don’t need to be a developer or designer to find remote work. Virtual assistance is one of the most accessible online roles, especially for people with non-tech skills but good organisational and communication skills.
A virtual assistant helps busy professionals or businesses with day-to-day tasks. That might include replying to emails, updating spreadsheets, managing calendars, creating presentations, handling customer service, updating social media, or doing market research. If you already work in an office, chances are you already have many of the required skills.
One of the best parts about this side hustle is its flexibility. You can take on a client or two in your free hours without giving up your main job. Over time, you can scale your work, increase your rates, or even hire others and build an agency.
How to Start:
- Solid communication (English, French, or both).
- Create a basic CV or service profile that highlights your admin and communication skills.
- Sign up on platforms like Upwork, Freelancer, Fiverr or a professional online presence (LinkedIn).
- Invest in learning tools like Google Workspace, Trello, Slack, and Zoom.
- Set clear boundaries and communication routines with clients.
- If you’re multilingual, promote that. French speakers are especially in demand in certain markets.
5. Social Media Management & Affiliate Hustles
Let’s face it, you’re already on Instagram or TikTok half the day. The difference between scrolling for fun and getting paid is learning how to use those platforms with purpose.
Social media management is one of the most in-demand side hustles right now. Many small businesses, especially across Africa, don’t have the know-how to grow their presence online. That’s where you come in. If you understand how content works, how trends spread, and how to engage people online, you’ve already got a head start.
As a social media manager, you help businesses post regularly, create content that resonates with their audience, respond to messages, run ads and track results. In return, you earn a monthly fee or hourly rate. The best managers also bring strategy to the table, helping clients understand what works, what doesn’t, and why.
You don’t need to spend all day doing this either. With scheduling tools, you can plan posts in advance and check in briefly during the day to engage.
How to Start:
- Learn the basics of content creation, branding, and social engagement. YouTube is a free classroom.
- Use free tools like Hootsuite, Buffer, and Meta Business Suite to create and schedule content.
- Start by offering your services to small businesses in your area (cafes, salons, fashion boutiques, etc.)
- Build a portfolio by managing your own page or offering free services for 1–2 clients in exchange for testimonials.
- Apply to jobs on platforms like Upwork, Fiverr, or directly through LinkedIn.
- Explore affiliate programs in industries you enjoy (beauty, tech, fashion, or digital tools).
Bonus: Ride-Hailing On the Side
This one might not sound glamorous, but it works and many people are doing it quietly.
If you own a car and have some free evenings or weekends, driving for Uber, Bolt, or InDrive can be a practical way to boost your income. You decide when you work. You can do it after office hours, during downtime on weekends, or just during peak periods to make it worthwhile.
Compared to other side hustles, the entry barrier is higher because you need a vehicle. Also, it is not necessarily a soft skill; hence why it is a bonus. But for those who already own a car, it’s a great option to put it to use. You get paid per trip, and some platforms offer bonuses for completing a certain number of rides within a set time.
You do need to factor in fuel, wear and tear, and platform commissions which can range from 10% to 25%. Still, if you drive smart, take advantage of peak hours, and manage your time well, it can become a solid source of extra income.
Side hustles are becoming a lucrative fallback plan for many Africans. As the inflationary environment bites hard, side hustles are a strategic way to build income, gain independence, and expand their skills. The internet has opened up countless opportunities, and the smartest thing you can do is start where you are.