Tunisian AI Sales Platform Addvocate.AI Raises Funding From 216 Capital

Tunisian AI sales startup Addvocate.AI has received a strategic investment from 216 Capital to fuel its mission of transforming sales performance through artificial intelligence.

Founded in 2024 by Ridha Mami and Sofyan Chekir, the company offers a “Sales Performance OS” that acts as a digital co-pilot, streamlining data, preparing teams for meetings, and providing AI-driven insights to boost productivity.

The platform tackles a major pain point in global sales: pipeline stagnation, which affects 35–50% of all sales opportunities. With the new funding, Addvocate.AI plans to accelerate product innovation and expand internationally.

“We’re breaking through the limits of traditional CRM systems,” said Mami. “Our focus is impact, not data entry.”