Moroccan E-commerce Startup Justyol Raises USD 1 M To Drive Expansion

Justyol, a Moroccan cross-border fashion e-commerce platform, has raised USD 1 M in a mix of equity and debt to fuel its expansion and prepare for a future Series A round. The latest raise follows a USD 350 K pre-seed investment in 2022.

Founded in 2022 by Ahmed Badran, Ahmed Rashed, and Anas Ahmed, Justyol connects Turkish fashion brands to consumers across Morocco and the wider MENA region, giving shoppers access to global products at competitive prices.

“We are creating the infrastructure that will define the future of cross-border commerce in North Africa,” said Badran, Justyol’s co-founder and CEO.

The new funding includes USD 400 K in equity from an angel investor and USD 600 K in inventory financing from Danis Group, a Turkish investment firm. The capital will be used to boost operational capacity, enhance sales capabilities, and scale marketing campaigns aimed at accelerating market penetration in Morocco and driving regional growth.