Egypt’s Fincart Raises Over USD 2.8 M Seed To Expand AI E-commerce Platform

Fincart, a Cairo-based e-commerce infrastructure startup, has closed a seed funding round exceeding its USD 2.8 M target to expand its AI-powered operating system for online merchants across the Middle East and Africa.

The round, which follows Fincart’s 2025 pre-seed, was co-led by Launch Africa Ventures and Antler MENAP, with participation from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs, and others.

Founded by Mostafa El Masry and Nihal Ali, former executives at Careem, Glovo, Vodafone, and Delivery Hero, Fincart provides merchants with a platform that integrates shipping, cash-on-delivery reconciliation, revenue-based financing, and AI-powered customer retention tools.

The startup serves over 450 merchants and plans to use the funding to enhance its platform, grow its team, and expand into new markets in 2027.