South African Startup Strove Raises USD 277 K Seed Funding Round

Strove, a South African employee wellness platform, has raised ZAR4 million (USD 277 K) in seed capital to help it expand to the United Kingdom. The funding round was led by  VC firm Launch Africa and featuring a handful of angel investors. The startup plans to expand to the UK and has already started onboarding local partners to create a rewards ecosystem that will best motivate UK employees.

Strove is an activity-based mobile rewards software that enables businesses to motivate their staff to live a healthy and active lifestyle, thereby reducing inactivity, burnout, and chronic stress. The platform encourages employees to be their best selves through activity tracking and gamification, with rewards from over a dozen partner brands like Old Khaki, Poetry, and Bootlegger Coffee.