Saudi Arabia’s Sary Acquires Egyptian B2B Marketplace Mowarrid

Sary, one of the leading B2B e-commerce platforms in the MENAP has announced its acquisition of “Mowarrid”, one of the leading B2B marketplaces in Egypt. This acquisition reflects a strategic move for Sary toward its expansion plans throughout the North African markets starting from Egypt.

Mowarrid focuses on B2B food and grocery, allowing retailers to digitally procure their needs across its platform. Since its inception, Sary has raised a total of USD 112 Mn in funding after closing its series C round last December. The company is expanding toward the region with a focus on building a frictionless experience and leveraging cutting-edge technologies to connect the MSMEs with the big international brands and regional players to empower their businesses to grow smartly.