Egypt’s Homzmart Acquires German Technology Company MockUp Studio

Homzmart, the Middle East’s leading furniture & home goods marketplace platform, announces the acquisition of Berlin-based technology company, MockUp Studio. The integration between MockUp Studio and Homzmart will allow consumers to visualize their furnished home and explore different layouts with a 360-degree view, which enables Homzmart to wholly digitize its interior design process.

Homzmart is a one-stop shop that enables users to purchase furniture and home goods online. It expanded to Saudi Arabia last November after raising a USD 15 Mn Series A round. MockUp Studio digitizes furniture shop images rapidly and efficiently via its use of Artificial Intelligence and advanced computer vision. The technology understands images to accurately mix and match items based on interior design guidelines.