Newer Markets And Crypto Give Kuda Something New To Bank On

As the national football teams of Ghana and Nigeria took the perpetual rivalry between the two West African nations onto the football pitch in the Baba Yara Stadium in Kumasi for the crucial World Cup playoff first leg that took place this past Friday, it’s understandable that the gripping tension might have overshadowed smaller details. Such as the fact that some of the advertising boards surrounding the field in Ghana featured Kuda; the app-based, digital-only bank that now claims 3 million customers in Nigeria, the only country it currently serves.

Those advertising boards emblazoned with the words - “Kuda: The money app for Africans” - might have come across as unfamiliar to the average Ghanaian at the stadium or at home in front of TVs, given that Kuda isn’t even available in Ghana at present.

However, that may not be the case for much longer, according to persons with knowledge of unfolding developments that suggest Kuda’s expansion to newer markets is imminent and a new p...