Nigerian Startup ShopEX Raises USD 635 K Pre-Seed Round

Nigeria-based multi-channel retailer, ShopEX, has announced its pre-seed round of USD 635 K which saw participation from HAVAIC, Echo VC, and Expert Media Partners as investors. The round brings the total amount raised by the company to USD 885 K.

ShopEX is a teleshopping startup that offers a different shopping experience from existing eCommerce players. It uses video ads across television and other channels to provide an immersive experience for its customers. The company’s model provides the customer with more information than a sales page, shortening the customer journey and instantly establishing trust.