Morocco’s Chari Acquires Ivory Coast Startup Diago

Morocco-based B2B e-commerce and fintech startup Chari has acquired Diago, an Ivorian app that connects local shops to FMCG producers and importers. This marks Chari’s third acquisition to date. Chari acquired Axa Credit, the credit brand of Axa Assurance Maroc back in March, and fintech app Karny.ma in August last year. Chari partners with FMCG Multinationals and local manufacturers to distribute their goods to local mom-and-pop shops in less than 24 hrs.