Egyptian E-Commerce Platform Cartona Raises USD 12 Mn Series A Round

Cartona, a B2B platform digitizing and empowering all stakeholders of Egypt’s traditional trade market including mom-and-pop stores, FMCG producers, wholesalers, and distributors, announces the successful closing of its USD 12 Mn Series A fundraise. Silicon Badia led the round with participation from Arab Bank Accelerator, Sunny Side Ventures, Global Ventures, and Kepple Ventures.

Cartona is a B2B e-commerce marketplace focusing on solving the supply-chain and operational challenges for the fast-moving consumer goods industry (FMCG) by digitizing the traditional, predominantly offline, trade market. The Company offers an asset-light marketplace that enables grocery retailers to order their store needs digitally from a curated network of sellers.