Egyptian B2B E-Commerce Platform MaxAB Secures USD 40 Mn Pre-Series A Round

MaxAB, a food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco has raised USD 40 Mn in a pre-series A round to support its growth in the face of rising demand for food and groceries and fuel its expansion across the MENAP region. Investors in the round included DisruptAD, ADQ’s venture capital platform; the British International Investment (BII), and Silver Lake through its Long-Term Capital strategy with Mubadala Investment Company.

MaxAB’s mobile app assists small merchants in Egypt in obtaining inventory for their stores. It simplifies store procurement by allowing them to order everything from a single supplier (MaxAB), with clear pricing and 24-hour delivery. After scaling its B2B grocery delivery across Egypt for over three years, it intends to utilize its network and relationships with local and multinational suppliers and advance full distribution into Morocco.