Moroccan Fintech WafR Raises USD 120 K Funding

WafR, an application that enables retail brands to deliver smart promotions to grocers in order to increase their market share in the traditional channel, announced today that it has raised USD 120 K from First Circle Capital. The startup plans to use the funding to expand its network of clients and FMCG brands.

WafR is an app that allows users to get a promotion at the time of purchase/sale in order to steer their purchases toward a specific brand. The application aids manufacturers in increasing market share, sales volume, and profit by guiding consumer choice.