Egyptian Beauty Startup Mira Raises USD 200 K

Cairo-based direct-to-consumer (D2C) beauty and wellness startup, Mira, has raised USD 200 K from Wingoo Investment and Technology. This move comes after Mira successfully produced its first locally produced beauty product by the end of 2023, preparing now to unveil it. It aims to produce a range of cosmetic and skincare products throughout 2024.

Founded by Amira Dawood, Mira offers a wide range of cosmetic and skin care products. The startup hopes to grow its customer base to 100,000 clients by the end of 2024, with plans to enter the UAE and Saudi markets using the new investment.