Mobility Startup LULA Acquires Zeelo’s South African Subsidiary

LULA, a ride-sharing platform for office workers, has acquired the South African subsidiary of US-based staff bus-sharing startup Zeelo for an undisclosed amount. LULA plans to use Zeelo’s extensive market network of more than 18,000 riders (reportedly) to further expand across South Africa.

 Launched in South Africa in 2019, Zeelo is existing the market to focus on its US, UK, and Ireland markets. Founded in 2018 by Velani Mboweni and Xabiso Nodada, LULA operates in five cities in South Africa and claims to have completed 700,000 rides for over 380 companies. The company partners with individual drivers and shuttle fleet operators to provide rides for a commission ranging from 20% to 40%.