Moroccan SaaS Startup Userguest Secures USD 2.2 M in Seed Funding

Userguest, a Moroccan startup specializing in hotel revenue optimization, has raised USD 2.4 M in seed funding. Al Mada Ventures led the round, which also included CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and business angels Philippe Limes and Thane Kuhlman.

Founded in 2018 by Hicham Benyebdri, Assil Bernossi and Ahmed Chami, Userguest offers an automated platform that helps hotels increase direct bookings by delivering personalized messages and incentives to website visitors. The new funding will support the company’s growth, including the development of new features and products and the expansion of its sales team.