Tunisia’s PAYDAY Raises Pre-Seed Funding To Grow Insurtech Platform

Tunisian insurtech startup PAYDAY has closed a pre-seed funding round led by UGFS North Africa, with participation from TALYS Group and BioProtection SA, valuing the company at USD 3 M.

Founded in 2024 by Mohamed Anouar Gadhoum and Shaher Abbas, PAYDAY connects insurers, banks, and employers to provide low- and medium-income workers with digital financial solutions that enhance productivity and financial stability.

The startup’s platform streamlines access to insurance and credit, offering businesses and employees a seamless, fully digital experience. To date, PAYDAY has processed over 10,000 transactions worth more than TND 8.2 M (USD 2.8 M).

With this new funding, PAYDAY plans to evolve into a financial and insurance aggregator, expanding partnerships with banks, microfinance institutions, and insurers to reach individual customers directly.