Morocco’s ZSystems Raises USD 1.65 M Seed To Digitise Retail Supply Chain

Moroccan retail B2B2C marketplace ZSystems has raised USD 1.65 million in seed funding to scale its platform and expand into new markets.

Founded in 2022 by Samer Choumar, Meriem Benabad, Youssef Haddouch, Reda Nebri, and Youssef Drafate, the startup is building a unified digital infrastructure connecting brands, wholesalers, and retailers.

The platform targets inefficiencies in Morocco’s USD 40 B largely undigitised retail value chain by improving transparency and streamlining operations. The round was led by Azur Innovation Management, with follow-on backing from MNF Ventures and Witamax, and new participation from Harambeans Prosperity Fund.

The raise follows a USD 1.5 M pre-seed in 2024, with fresh capital earmarked for product development and regional expansion.