Douglas Kendyson has spent the last decade building Selar into Africa’s largest creator platform, a bootstrapped company that now hosts over 400,000 creators across Nigeria and 13 other African countries. In 2025 alone, Selar paid out roughly NGN 18 B (USD 12.86 M) to creators. The company, according to Kendyson, its founder and CEO, has never missed a tax obligation, fulfilling nearly nine-figure payments last year.
None of that appears to matter to the Lagos State Internal Revenue Service.
In an open letter posted on X Wednesday, Kendyson publicly accused the LIRS of hounding Selar over a backdated 5% royalty fee on all sales. He appealed to Lagos State Governor Babajide Sanwo-Olu and Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, to intervene.
“We are a software company,” he wrote. “There is no reason LIRS is hounding us for a backdated 5 percent royalty fee on all sales when we’ve clearly explained our line of business”.
Hi @jidesanwoolu, @hanneymusawa
I’m deeply disappointed in your @lirs_govng team hounding Selar in the name of claiming creator royalty taxes. I turn 30 in Oct and I’ve spent the last 10 years building Selar, so this is what the youth mean by policies being created to crush…
— Douglas Kendyson (@KendysonD) July 15, 2026
Selar operates as an e-commerce and software platform enabling creators to sell digital products such as e-books, online courses, event tickets and other content. The company charges a commission of around 4%, a significant portion of which is paid to payment providers.
After payment gateway charges, Selar’s net margin is 1% to 3%. Kendyson has argued that Selar’s business model is identical to Shopify or Teachable; software platforms that charge transaction fees, not royalty-collecting intermediaries.
The LIRS appears to see it differently. Under Nigeria’s new tax regime, which took effect in January 2026, personal income tax for creators is administered by state authorities and applies to income from digital products, royalties, commissions and sponsorships. Distinguishing between royalty payments and service or commission income is crucial, as royalties for the use of intellectual property often face specific treatment, including potential withholding tax obligations.
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If the LIRS succeeds in reclassifying Selar’s transaction fees as royalties, the implications would be significant. Kendyson, not one to shy away from taking matters public having notably locked horns with a rival earlier this year, framed the demand as a tax on Selar’s entire creator base rather than on the company itself. A 5% royalty fee would force the platform to raise its pricing and pass the cost down to creators who already pay personal income tax on their earnings. “No creator company in the world charges as high as even 5%,” Kendyson wrote.
The dispute highlights a growing tension between Nigeria’s ambitions for its creator economy and the tax enforcement practices that threaten to undermine it. The federal government has targeted the creative sector to contribute significantly to GDP, with some projections aiming for USD 100 B by 2030. Yet Selar, the platform that has done more than any other to build that economy, is being treated as a revenue source as opposed to a partner in growth.
Kendyson noted that Selar’s Smart Hustle anti-fraud initiative, a corporate social responsibility contribution to consumer protection, should arguably qualify the company for tax rebates. Instead, he said time and money that should be spent investing in the business and contributing to GDP are being consumed by a “long back and forth”.
The LIRS has not publicly responded to Kendyson’s accusations. But the dispute lands at a sensitive moment for the agency, which has been publicly credited with helping push Lagos State’s internally generated revenue past NGN 1.3 T (~USD 942 M) in 2024.
The outcome of this dispute, for Selar’s 400,000 creators and the thousands more waiting to join the platform, will determine whether Nigeria’s creator economy can continue to grow, or whether it will be stifled by a tax regime that hardly considers how it works.