Peculiar Erhisohwode is a founding engineer at Chowdeck, a Nigerian on-demand delivery startup, which she joined in its early days. She has built features used by millions. But in the company’s internal rankings, she is also known for something else. She competes directly with the CEO and co-founder, Femi Aluko, for the highest number of staff deliveries each quarter.
At Chowdeck, engineers, product managers and C-suite executives all hit the road. Every staff member has a rider profile. Anyone can step out and make deliveries whenever they want, Aluko tells WT. “Delivery is not someone else’s job at Chowdeck, it is core to what we do.”
Every year, staff across the company are given delivery targets, typically between 15 and 30 deliveries to complete within a quarter. On top of that, deliveries are part of onboarding. Every new joiner is expected to complete 30 deliveries. Aluko says over time that adds up to a meaningful amount of firsthand field experience across the company.
Chowdeck has grown fast. CEO, Aluko, stated that as of March 2024, Chowdeck had surpassed NGN 2.4 B (~USD 1.7 M) in monthly GMV, a 140% increase from the previous year. It processes around 1 million orders monthly, averaging 40,000 deliveries daily across Lagos, Ibadan and Abuja. The YC-backed company, which began in 2021, has seen rapid growth, serving over 2 million users in Nigeria and Ghana.
In 2025, the startup raised a USD 9 M Series A, led by Novastar Ventures, to launch a quick commerce strategy and expand into more cities. The growth has come in a tough market, bedevilled by economic upheavals and infrastructure gaps. In 2023, well-funded rivals like Bolt Food and Jumia Food shut down, citing profitability challenges.
Chowdeck now leads the Nigerian food delivery market, according to industry analysis. The company flaunts rider earnings as a selling point. Some riders report taking home between NGN 80 K (~USD 60.00) and NGN 120 K (~USD 90) a week, while top earners have made up to NGN 205 K (~USD 152) over a single four-day weekend, dwarfing average monthly earnings in Nigeria by some distance.
In addition to an accident insurance scheme covering over 20,000 riders, Chowdeck operates incentive programs like “Rider Games” in Ghana, offering cash bonuses and loans up to GHS 1 K (~USD 90) for hitting delivery targets. However, pricing has drawn scrutiny as Chowdeck treads a tricky path to sustainable unit economics and profitability in a tough delivery scene.
In February 2026, a Nigerian consumer filed a lawsuit alleging that Chowdeck marks up menu prices by 25% to 50% above in-store rates without disclosure, effectively passing its 20% to 30% vendor commission to customers. The suit argues that presenting delivery and service fees as the only extra charges misleads consumers, and it asks the tribunal to force greater pricing transparency across the industry. The company has not publicly responded to the allegations.
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Aluko says the biggest insight from delivering meals himself is that “delivery is a deeply human experience, not just a logistics event.” He explains that a lot can look fine in the data while the real experience still feels stressful, confusing or inconvenient for the customer or rider.
“You notice how much small things matter,” he says. “How clear the address is, how easy it is to reach the customer, whether the vendor handoff is smooth, whether building access slows you down, whether the order is actually ready when the system suggests it is.” He adds that once you do the job yourself, even a few times, “your sense of urgency and product judgment changes.”
The practice has produced tangible product outcomes. Aluko says most of Chowdeck’s brilliant rider app features came directly from the team’s experiences delivering meals. He points to a recurring observation that challenged the company’s internal data.
“On-paper efficiency can hide real-world friction,” he says. A pickup may look straightforward in the system, but in practice the rider is waiting because of packaging delays, staff coordination or unclear handoff processes, the CEO explains.
“Delivery time alone does not tell you everything. Two deliveries can take the same amount of time, but one can feel smooth while the other involves far more effort because of poor address quality, building access, traffic patterns or customer responsiveness,” Aluko says.
“Operational reality is often messier than the clean version you see in a dashboard. And that is exactly why we think it’s important to keep doing it.”
The company still runs company-wide delivery targets annually. Onboarding deliveries remain standard for every new joiner. All staff have access to their rider profiles, so anyone can step out and do deliveries whenever they want. “It is not a one-off exercise for us,” Aluko says. “It is something we have intentionally kept alive in our culture.”
For Erhisohwode, Chowdeck’s first female software engineer, that means the quarterly leaderboard battles with her CEO continue. At Chowdeck, the people who write the code also carry the food. And the company says that is exactly how they want it.


