The Chinese phone maker that conquered Africa is making a bold financial move. Transsion Holdings, the company behind the Tecno, Itel, and Infinix brands, has filed for a share listing in Hong Kong that could raise up to USD 1 B. This comes as the world’s fourth-largest phonemaker by shipments looks beyond a slowing smartphone business to its next big bet: leading Africa’s shift to electric transport.
Transsion is already valued at about USD 13 B on the Shanghai stock exchange. The new listing in Hong Kong is designed to tap into a wider pool of international investors and capital. The timing appears strategic, as Hong Kong has recently reclaimed its position as the world’s top venue for initial public offerings (IPOs) after several quiet years.
However, the company is not coming from a position of peak strength. Transsion’s financial performance has been weakening. In the first half of 2025, its revenue fell 15.9% from the previous year, and profit plunged by 56.6%. Its stock on the Shanghai market has fallen more than 25% this year. Some analysts suggest the billion-dollar IPO is less about an urgent cash need—the company holds significant cash reserves—and more about securing strategic flexibility and buying time to pivot its business.
Transsion controls roughly half of Africa’s smartphone market. It achieved this not by selling the most advanced technology, but by perfecting the art of localisation.
While global giants focused elsewhere, Transsion tailored phones for African consumers. It developed camera software optimised for darker skin tones and offered models with multiple SIM slots, a practical need in a region with many mobile networks. It built phones with long-lasting batteries suited for areas with unreliable electricity.
Perhaps most importantly, it built an unparalleled distribution and service network. The company’s Carlcare service brand operates over a thousand repair stations across the continent, a commitment to after-sales support that was unprecedented when it began. This deep, localised system became a formidable barrier for competitors.
That barrier is now being tested. Transsion’s reign in Africa is facing its most serious challenge yet. Competitors like Xiaomi and HONOR are aggressively targeting the continent. Data from research firm Omdia shows Transsion’s share of Africa’s smartphone segment fell from 61.5% in 2024 to 51% by the third quarter of 2025.
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The company’s heavy reliance on hardware sales, which account for nearly 90% of its revenue, is also a vulnerability. For years, Transsion aimed to copy the successful “ecosystem” model of companies like Xiaomi, where profits come from internet services and software tied to the devices. This strategy has largely failed to take off in its markets.
Transsion earns only about 3 yuan (USD 0.43) per user annually from internet services, a fraction of what Xiaomi generates, the reason being the markets Transsion serves often have limited digital payment systems and price-sensitive consumers, making such services hard to monetise.
With its phone business under threat, Transsion is revving up a new engine for growth. It has launched an electric vehicle division and is rapidly expanding sales of its TankVolt brand of electric two-wheelers and three-wheelers across Uganda, Nigeria, Kenya, Tanzania, and Ethiopia.
It’s a familiar playbook that sees the company leveraging its deep understanding of African consumers, its manufacturing scale, and its established distribution networks. It is targeting both private fleet operators and government contracts, promoting EVs as part of clean mobility agendas. In one early success, the government of Niger state in Nigeria placed an order for 5,000 units.
Africa’s EV market is estimated to be worth about USD 17 B this year and is projected to grow to USD 28 B by 2030, signalling significant potential. Transsion already ranks among the continent’s top three EV brands by units sold and aims for market leadership by 2026.
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Industry watchers see clear logic in the move but acknowledge major hurdles. “Transsion understands how to do business in Africa and clearly knows how to scale across the continent,” Niko Kadjaia, co-founder of an EV startup in Tanzania, told Rest of World earlier this year. “But it has to prove it can use the same playbook across product categories”.
The biggest challenge will be infrastructure. Unlike phones, EVs need charging. Building a continent-wide network of battery-swapping or charging stations is a massive, capital-intensive undertaking that requires local partners in every market. Transsion will also face stiff competition from established players like Spiro, which has a head start in building charging infrastructure.
Despite the obstacles, Transsion holds an advantage in vertical integration. Unlike many African EV startups that assemble bikes from imported parts, Transsion designs and manufactures its own vehicles in China. This control over the supply chain can lead to significant cost advantages.
The billion-dollar IPO in Hong Kong is expected to provide the capital and global investor attention to fund Transsion’s EV push. The company that became a king by connecting Africa now aims to transport it, betting that the same principles of localisation and scale can win a new and even larger market.



