A new joint report by Visa and Egypt’s Micro, Small and Medium Enterprise Development Agency (MSMEDA) has revealed that digital payments are becoming a core driver of growth among small and medium-sized enterprises (SMEs) across Egypt.
The study titled Value of Acceptance: Understanding the Digital Payment Landscape in Egypt the study captures the current pace of adoption, satisfaction levels, remaining obstacles, and the broader impact on economic inclusion.
According to the findings, 77% of SMEs surveyed believe that adopting digital payment technology is crucial for growing their business. This signals a decisive shift in mindset across businesses in Egypt, with digital transactions now viewed not only as an operational upgrade but as a necessary tool for expansion and competitiveness.
This shift in mindset is driving adoption. The study shows that 53% of merchants reported having adopted digital payments for the first time over the past two years. Among SMEs that are still cash-only, 55% expressed interest in adopting digital payment systems. There is a rising level of confidence in digital tools, and a willingness among even traditionally offline businesses to modernise their payment infrastructure.
As this confidence grows, so does the appetite for smarter, more integrated solutions. SMEs are increasingly looking for tools that go beyond basic card transactions. Loyalty programs, enhanced security features, and data-driven insights are among the most sought-after services, offering ways to improve efficiency and customer service.
E-Commerce and Social Commerce Are Accelerating Adoption
The report points to the rapid growth of e-commerce as a key driver of digital payment uptake. 59% of surveyed merchants have recently begun accepting payments online, while 53% now process transactions through social media platforms. SMEs are clearly responding to consumer behaviour, adopting new digital channels to boost sales and improve customer engagement.
Security was another factor mentioned pushing businesses toward digital adoption. 41% of SMEs surveyed expressed concerns about fraud and theft tied to cash handling. These risks are prompting merchants to look for safer, more transparent payment alternatives.
In addition to security, digital payments offer stronger record-keeping capabilities, which in turn help SMEs qualify for financing. As SMEs build a digital footprint, they gain stronger leverage for credit, insurance, and long-term business growth. These benefits were highlighted as important motivators for adoption.
Strong Correlation Between Digital Payments and Business Gains
The incentive to shift is backed by a strong correlation between digital payments and business gains. More than 80% of digital payment adopters reported satisfaction with the card acceptance process. Over 75% noted a positive impact on revenue, while more than two-thirds saw an increase in footfall and customer activity per the report.
Cash Usage Remains Common, But the Ground Is Shifting
Yet despite these gains, cash is still common across many SMEs. That said, the grip of cash is weakening. Among cash-only merchants, 55% stated they plan to invest in point-of-sale (POS) systems. The intention to adopt is there, but the path forward requires clear, accessible support. Many business owners are looking for simple tools that match the ease of cash transactions, along with guidance on implementation.
Which makes education and awareness remain critical. The study notes that programs focused on demystifying digital systems, offering training, and providing incentives will be key to converting intent into action. Visa and MSMEDA continue to identify these enablers as vital in helping merchants make a confident transition.
Visa Vice President and Egypt Country Manager Malak El Baba commented on the findings, noting that the increased demand for digital payments reflects a larger transformation in how businesses operate and how consumers choose to pay. She emphasised that the acceleration of digital acceptance supports inclusive growth and improves access to the formal financial system.
The partnership with MSMEDA is part of a national strategy to support Egypt’s micro, small, and medium enterprises. MSMEDA CEO Bassel Rahmy stated that the collaboration with Visa enhances the agency’s efforts to equip business owners with tools to manage operations, access funding, and formalise their businesses. He highlighted the alignment with national goals for digital transformation and financial inclusion, in line with Prime Minister Mostafa Madbouly’s directives.
Rahmy also noted that legal frameworks such as Law 152/2020 and Law 6/2025 offer incentives—particularly tax benefits—to encourage SMEs to adopt formal, tech-enabled models. These incentives are designed to help entrepreneurs transition smoothly into the digital economy while staying competitive.
Egypt’s SMEs Are Poised for a Digital Leap
The impact extends well beyond the SME level. The report highlights that a 1% increase in card usage can generate approximately USD 67 B in global GDP growth. Egypt’s accelerating shift to digital payments positions it as a key contributor to national productivity and broader financial inclusion.
With 77% identifying digital payments as a growth catalyst, and a majority of cash-only merchants signalling their intent to adopt, the future of business in Egypt is increasingly digital.


