Mara Phones: The Report Card Of Africa’s Most Eminent Smartphone Ambition

By Andrew Christian  |  March 28, 2022

There are perhaps only a few things more unnerving than accidentally getting your smartphone spoilt beyond repair when you just cannot afford it. The worst happens when the gadget nazi at your favourite repair shop says it’s best to either get a new one or repair it and expect it to develop further issues anytime from when it gets fixed.

Again, it feels like the demons of tech are haunting you when you realize you have no other option than to go below your present smartphone stratification.

This was precisely the ordeal of Harrison, a resident of Ibeju-Lekki, Lagos, whose 6-month-old iPhone 11 Pro Max was shattered in an intense yet misplaced chase by SARS, a now-notorious unit in the Nigerian security system.

Having been wrongly labelled a fraudster because he cleaned up good and wore seemingly expensive outfits, Harrison saw no other option than to try to abscond from the ruffian-turned-officers whose intentions were to extort him or bury a bullet in his leg to drive home a point. 

Long story short, the 23-year-old was able to slip through the unlawful Special Anti Robbery Squad.

Nevertheless, his beloved Apple phone, the most expensive gift he’s ever gotten from his affluent uncle, suffered the collateral damage. With little to no immediate means of getting it fixed, Harrison decided to buy a cheaper for-the-meantime alternative, a Mara Phone. 

But Harrison could not find any of Africa’s indigenous smartphones at his most-visited gadget hub, SLOT. The outlet, which was just a stone-throw from the Novare Mall, Lekki, could not point him in the right direction either.

Apart from the sales rep’s advice for him to buy a Transsion-produced phone, he was pretty much bewildered by whether anyone could find an African-made gadget in Nigeria, Africa’s largest consumer market. 

Conjuring an unfamiliar storm

A year before now, no African country could ceremoniously claim to have spawned a gadget known across the world. But with a record-setting launch in October 2019, Rwanda blazed the trail for other nations in the continent to follow. 

The East African country unveiled the first-ever Made in Africa phones, setting up a factory for assemblage in the capital, Kigali. Later, Mara Corporation, a multi-sector business services company, opened another phone factory in South Africa, the continent’s most industrialized country. 

The Mara X and the Mara Z were the firstborns of the Africa-made smartphone family. Interestingly, at the launch, Ashish Thakkar, CEO of Mara Corp, said the two gadgets would wrestle with Samsung. 

For context, Samsung’s cheapest smartphone, at the time, cost USD 54, a Rwandan Franc equivalent of 50 K. Then, the company’s most inexpensive non-branded phone sold at USD 37, which was 35 K Rwandan Francs, at the time. 

Built on Google’s Android operating system (OS), Mara X is sold at USD 190, while Mara Z goes for USD 130. The former is a high-performance device that offers 3GB RAM and 32GB of internal storage while brandishing a 5.7-inch display, 13 MP back-and-front cameras, and a security system that helps maintain the phone’s speed. 

The Mara Z, on the other hand, is the lighter version of the X, developed to specifically cater to consumers in need of frugality with their data spends. It is operated by Android Go, a stripped-down version of Android distribution designed for low-end and ultra-budget smartphones. The device hosts lighter versions of apps like YouTube and Gmail, all backed by a 3,500 mAh battery. 

Earlier in the year, Vodacom, Mara Phones’ sales partner, told us that a percentage of the devices’ sales will be used to invest back into worthy causes. The setting up of Africa’s first smartphone factories cost about USD 50 Mn, part of which was provided by the Bank of Kigali, Rwanda’s largest commercial bank. 

According to the firm, it has been producing an average of 10,000 smartphones per month based on a market demand, one which it says is growing gradually. 

Binding a perception-shaped demon

After spending millions of dollars on building factories and producing smartphones that would appeal to the average African, one of Mara’s seemingly big problems is being African. 90 percent of the company’s workforce comprises youths, 60 percent of whom are women. 

That’s just to tell the effort the group is making to do things a bit differently from others. But with all the budget gospel and the new testament for indigenous products, what is the biggest odd against the firm?

Ramazan Yavuz, Senior Research Manager for the Middle East and Africa subsidiary of the International Data Corporation (IDC MEA), summed up the narrative.

As his first and seemingly most vital take on the subject matter, he says, “Perception is definitely a big challenge for Africa-made gadgets. The continent has long been importing gadgets, and existing local production ventures are not very visible to the outside world”. 

A good number of African brands manufacture their gadgets in China to enjoy the advantages of saving costs. The legacy needs to be reversed in Africa to build the Made in Africa brand equity in the technology landscape. 

That makes Mara’s ambition cannot be easily written off, both from an African and a global viewpoint. Smartphones remain at the epicentre of today’s African life-and-work style. Africa never had the luxury of a computer revolution, jumping from zero to mobile in a blink. 

Everything on the continent is mobile-first, and even now, Netflix is finally falling in line. To buttress, westerners were introduced to the internet via desktop computers, but Africans first accessed the web using mobile phones. 

So it makes sense to have smartphones built in Africa for Africans, regardless of the costs. However, everything seems rigged from the jump, because opinions suggest that pushing smartphone from the continent is disadvantaged firstly by the fact that it is “African”

But is being Africa-made really a downside? Morson Hart, CEO of VIAHART, tweeted last October that “There is no way that phone is not made mostly of imported parts. I’d even be surprised if simple stuff like the plastic shell was moulded in Africa. Also, the founders of Mara are African-born, but they’re of Indian origin”. 

But he more recently explained to WeeTracker: “I don’t think that perception towards Africa-made phones is the problem. I think the problem is the supply chain on the continent. I know a lot about Africa compared to the average American, so I can say people here wouldn’t really care if their phone was made in Africa. Maybe they can succeed in Africa, but they need to be very transparent with how their phones are made”.

To be fair, most phone factories are more or less assembling plants because most of their phones’ components are obtained from elsewhere. Case in point, American phone manufacturers like Apple design and assemble their products in China. Transsion, the Africa-focused manufacturer who hasn’t sold a single phone in its home country, has its factory in China.

But it does not seem to favour labelling their products as Made in California or Made in America. African counterparts choosing to take on a different moniker sends mixed signals. 

Does Mara deserve some accolades?

Mara Corp is not the first company to claim an African-made label for its phones. Some 4 years back, South Africa-based Onyx Connect joined hands with Google to locally produce USD 30 Android phones. The manufacturer divulged that a higher percentage of the phone’s components would be gotten from Chinese sources. 

Only the design, phone cases, and future research/development would be done on the continent. Even SICO Technology, which sat on the adjudged first Egyptian-made smartphone, disclosed that only 45 percent of its components are sourced locally. 

Mara Phones: African firms producing phones

Even when most of their materials are sourced from outside, these brands have their home countries attached to their “Made In” catchphrase. The practice can be understood based on the premises of manufacturers wanting to leverage their country of origin to appeal to their customers.

Because only relatively few people know about these phones, barring actually using it, the approach appears to not yield much fruit. Though unconfirmed, these brands may be thinking of throwing in the towel or have already left their businesses to chance.

However, when it comes to Mara Phones, there are significant differences, the chief of which is the backing of a government that wants to be tech-forward and transformation-centric. If the company was embarking on this journey solo, perhaps the flaks would be well-placed. 

Saheed Adepoju, a Nigerian software engineer who works with Intel, makes a strong case for the company’s Rwandan backing. “You also notice a lot of government involvement to drop down the costs of production and, in turn, make them affordable. Also, for them to get a large volume of order, there may be government policies and government or a telco buying them in large numbers for it to be affordable as well,” he says. 

The Rwandan economy is currently enjoying a new lease of life, but only if you remove the effects of the coronavirus pandemic from the picture. The economic transformation is getting investors’ attention, as in the last decade, the country’s GDP averaged a growth rate of 7.5 percent, making it the highest in Africa. 

Per the World Bank’s 2018 Ease of Doing Business Index, Rwanda has towered above countries like Belgium, Italy, and Israel to become the world’s 29th most business-friendly country. In 2019, it occupied a better 38th position. Currently, it is the second-easiest place to do business in Africa, behind only Mauritius. 

Hailing from a country deemed one of Africa’s most innovative might as well put Mara Phones in a better light and give it an upper hand. Besides, the company is leveraging an agreement after the continent’s own heart, the African Continental Free Trade Agreement—a pact that will form a 55-nation, USD 3.4 Tn economic bloc.

Though the agreement is still in the very early stages and further delayed by the pandemic, Mara Phones have already been launched, and there’s plenty to see regarding how these two ambitions will intersect. 

Mara might have to pull off a Transsion

Mara is the first to do manufacturing in Africa, making the motherboards and sub-boards, and managing a thousand pieces per phone. But the manufacturer is not the first to strategize capturing African consumers. 

In fact, another phone maker seems to have done the job already and now mans the big gate of the continent’s smartphone market. Transsion, the Chinese firm that produces Infinix, Tecno, and Itel phones, hasn’t sold a single phone in its home country, but it has more slices of Africa’s fledgling device turf than anyone else. 

Regardless of the COVID-19 outbreak’s economic effects, Shenzhen-based Transsion Holdings saw a 33 percent jump in net profit for the first half of 2020.

The phone maker’s smartphone revenues grew 32 percent year-on-year to USD 2 Bn in the second quarter of the same year, a snapshot of just how the firm dominates both the low and middle sectors of the continent’s market.

By shipping 32 percent more smartphones in the same period, the Star Market-listed firm bucked a worldwide trend that saw phone shipments fall 16 percent to 331.8 million. 

More than anybody else, Transsion produces its phone with the modern-day African in mind. A part of its success has been by focusing exclusively on building phones with locally-tailored features such as multiple SIM slots, longer battery life, and a camera technology calibrated to darker skin tones.

It has also offered phones significantly cheaper than those offered by Samsung, Huawei, and of course, Apple. The strategy has seen its brands become ubiquitous across the continent. 

Enough about Trassion; what is Mara bringing to the table? Well, all fingers are definitely not equal, especially as the supply chain system in Africa is a lot less organized than that obtainable in China, where most of the world’s phone components come from. 

As Mara reaffirmed to WeeTracker, it aims to offer excellent quality, robust smartphones at an affordable price. Firstly, neither the Mara X nor the Mara Z has multiple rear-facing cameras, which have now become de facto for most smartphone brands. Still, experts rate the phones’ camera at a 9/10, and there is still a lot for room for the brand to tech things up. 

Mara X sports a 3500 mAh battery, while the Mara Z houses a 3075 mAh Li-Po counterpart. Considering that some Transsion phones come with as much as 5000 mAh batteries in a quest to appeal to Africans who have limited access to electricity, Mara might have to ramp up its game to become a darling in the continent.

There is no available data on how many smartphones the company has sold, so the manufacturer may have to rely on more than just an African marketing strategy. 

According to a piece of information IDC supplied WeeTracker, since the opening of its South African factory in Q4 2019, Mara phones have made decent strides in the market. The vendor entered the South African market with Mara X and Mara Z models sold via its website. Backed by Vodacom, the vendor is also selling through Pick n Pay.

While Mara Phones had growth prospects and aimed to establish a market share by the second half of 2020, COVID-19 disrupted the plan and slowed down the shipments. If the pandemic and economy are friendly, Mara’s plans to launch more models before the busy Christmas period (Mara Z1, Mara X1 and Mara S), will increase their market share

Not to forget that other brands like Samsung, Huawei, Oppo, Xiaomi, OnePlus, Vivo, and Redmi are also vying for more share of the African smartphone market. Products are being rolled out almost every now and then. 

Meanwhile, Mara’s focus market, Rwanda, is yet to be conquered as only 15 percent of people there own a smartphone. The brand may have to be able to crack its home market before taking on elsewhere, even South Africa, where it has branched a factory. Well, if there’s anything we’ve learned from the space, it is that affordability does not work the magic alone. 

Laddering up in terms of distribution

Mara told WeeTracker that it is not just selling its phones to Rwandans or Africans but also to people outside the continent. Except these consumers are somehow Africans/Rwandans in diaspora or people in drastically underserved markets who actually buy, there remains a cloud of doubt regarding the phone maker’s actual business strategy.

For one, getting locally-sourced components and assembling the products in Africa is already a drawback because of the continent’s supply chain fragmentations. 

“The biggest challenges for local brands in Africa are economies of scale and lack of production ecosystems. Considering global smartphone brands achieved economies of scale, African brands need both investment support and government support to nurture their brands and go beyond Africa borders,” IDC’s Ramazan Yavuz told WeeTracker

He points out that for brands like Way-C, Mara Phones, and Encipher Limited to succeed against existing top brands, they have to ladder their way up to distribute their products, first locally, then globally. 

Mara requires a well-structured distribution network, which means having an abundance of retailers stocking and selling the products in every conceivable part of the continent.

There is no immediate way to find out how long it took Transsion Holdings to create a robust distribution channel in Africa, but since Mara commenced operations last October, by now, things should have been set in stone. 

But, as Harrison, our protagonist, complained, “Getting this phone in Lagos, I don’t think it is possible outside ordering online. I have to have direct contact with this phone before I get it. It is coming from Rwanda and South Africa, and I know that our logistics isn’t strong. So, I decided to just buy an Infinix Hot 7”.

That smartphone is one of the cheapest smartphones from Infinix, retailing in Nigeria—Africa’s largest smartphone market—at USD 83 (NGN 32 K). If Mara cannot be readily accessed in this country yet, Mara still has much work to do against the odds. 

Teachings from the gospel according to the coronavirus point out that Africa’s supply chain problems need to be solved. Per IDC’s Worldwide Mobile Phone Tracker, the continent’s smartphone market saw shipments drop to 20.1 million in the first quarter of 2020, compared to 21.5 million in the first quarter of 2019. The 17.8 fall was higher than the 14.9 percent, which the IDC predicted in March 2020. 

Asides from the AfCFTA’s play to fix it, companies that deem themselves pan-African need to formulate effective distribution channels for their businesses to succeed. Mara Phones are no different.

Just as it has hooked up with Vodacom in South Africa, linking with Safaricom in Kenya, Glo, or 9mobile in Nigeria could go a long way in putting these phones out there and exponentially drive sales. 

If it means working directly with African governments to make these phones available to certain people sects in their respective countries, then so be it, as far as a formidable distribution channel is established.

However, plans for more may have been stalled as a result of COVID-19. That would mostly affect the company because it is still in its first year of operation. Nevertheless, there is room for more. 

“We were affected as we had to close both factories, although we were lucky enough to retain all staff during this time. We have a highly efficient R&D process, which has enabled us to announce the launch of 5 new products despite the challenges presented by COVID-19,” a Mara Phones spokesperson informed WeeTracker

Africa-made versus the world

Products-wise, the world is a connected place. In London, people drive BMWs made in Germany and VWs that come from South Africa. Some of them wish they could afford to own Tesla cars, which are made using Congolese cobalt. 

The English eat Kenyan beans and crave holidays in Mauritius and surfing in Morocco. iPhone components are from China, Intel chips from Vietnam and some clothes Americans wear come from Bangladesh. Not everybody cares about where a product is from, as far as it is quality and in tandem with modern-day needs.

Charlie Robertson, a London-based global chief economist, says, “Personally I think it’s inevitable that a large proportion of manufacturing will move to Africa in the 21st century and people will buy those goods. We fly in Airbus planes whose wirings are done in Morocco, which is a mark of quality”.

He continued: “I think Africa has a high capacity to surprise the ignorant positively, ignorant until they visit for themselves. I think there are enough Africans who understand how to make good products, to be able to make good products, and the right product at the right place will often sell itself”.

More often than not, the first any continent or country-made product like Mara Phones do better on price than quality, to be fair. Because of fragile currencies, they sell low-quality goods initially. 

As time goes on, they amass dollars, investment in better equipment. That’s how China goes from making cheap plastic toys to manufacturing globally-sold Huawei phones. With the same process, Vietnam went from selling shrimp to making Hondas and Samsung products. 

So, there is every possibility that much of African production has to go through the cheap, low-quality phase before becoming a force to be reckoned with.

Even though countries like Morocco and South Africa are suggesting that it is unnecessary, there is still a lot of time to see what works and what does not. With regular electricity supply and competitive exchange rates, industrialization can be enabled even for brands like Innoson Motors to get underway across the entire continent. 

There is still much to be done as per smartphone penetration in Africa. Many understand that more people in the continent now have mobile phones compared to a decade ago.

Nevertheless, the progress is overhyped as 800 million out of 1.2 billion people still do not access the internet, whether voluntarily or involuntarily. What’s more, just 2 of every 3 African women own a cell phone, and barely 1 in 3 uses their mobile data regularly. 

Mara Phone: African smartphone connections percentage

Joe Barrett, President of the Global Mobile Suppliers Association, Africa (GSA Africa), said: “China successfully developed a device industry by nurturing suppliers serving customers in their own market, and then exporting to the rest of the world. India has been doing something similar. There is no reason why countries in Africa could not learn from other regions and follow similar strategies to grow their devices industries.”

“Each buyer has its own unique set of needs, expectations, quality and capability requirements, cost thresholds, and attitudes to security or certainty of long-term supply and support. Any organization ticking all the right boxes has an opportunity to sell its devices,” he told WeeTracker

Sources for African Companies Attempting To Produce Phones: Face2Face Africa, All Africa, Techweez & Mara Phones

A Nigerian Startup’s Newest Model Is Crushing OpenAI And Google

By Staff Reporter  |  March 6, 2026

“Sorry, I didn’t catch that.”

For millions of Africans, this robotic apology from Siri or Alexa isn’t just a minor annoyance.

When a common phrase like “No worry, e go better” gets transcribed as “No war eagle butter,” or the name “Chukwuebuka” becomes “Check wheelchair baker,” the promise of voice technology; the hands-free shortcut that makes life easier in the rest of the world, remains a frustrating mirage on the continent.

This week, Nigerian AI startup Intron released its latest salvo aimed at fixing that gap. With the launch of Sahara v2, the company claims it isn’t just catching up to Silicon Valley, but leapfrogging it, at least when it comes to understanding how Africa actually speaks.

But in a market suddenly crowded with identical solutions from Google to Toronto-based Cohere, the question is no longer just who has the best algorithm, but who will win the race to build the underlying infrastructure for Africa’s eventual billion voice users.

Intron’s new model is a significant technical feat. Trained on over 50,000 hours of audio from 40,000 speakers across 30 countries, Sahara v2 now supports 57 languages, including 24 new additions like Hausa, Swahili, Yoruba, and Zulu.

Intron claims Sahara v2 performs 68.6% better than leading models.

Unlike global models trained on pristine studio audio, Intron built its dataset in the wild, capturing the chaos of busy Nigerian clinics, Kenyan call centres, and South African courtrooms where background noise and overlapping speech are the norm.

The results, per the company’s benchmarks, are striking. Intron claims Sahara v2 performs 68.6% better than leading models like GPT-4 and Gemini on transcribing African names, organisations, and locations. In noisy environments, it boasts a 36.5% improvement in “hallucination robustness”—tech speak for making things up when it can’t hear clearly.

***

Yet, the most telling feature is the debut of the world’s first bilingual Swahili-English ASR model, developed with Kenyan healthcare provider Penda Health. This model handles “code-switching”—the instinctive habit of bouncing between languages mid-sentence that defines everyday conversation across Africa’s urban centres. Global AI typically chokes on this; Intron is banking on it being its competitive moat.

“We built for the hardest environment first,” Tobi Olatunji, Intron’s CEO and a former physician, said during the launch, referencing the startup’s origin story in overstretched Nigerian hospitals.

But Intron’s timing is precarious. The window for being the only player focused on African linguistics is closing fast. Just weeks before Intron’s announcement, Toronto-based Cohere launched “Tiny Aya,” a suite of multilingual models supporting over 70 languages, specifically designed to run on local devices in regions with spotty infrastructure.

Similarly, Microsoft Research introduced Paza, an initiative that includes a benchmark for low-resource African languages, while Google dropped WAXAL, an open speech dataset covering 21 Sub-Saharan languages.

This flurry of activity validates Intron’s thesis, but it also threatens to commoditise it. If Google and Microsoft are releasing open data and benchmarks, the barrier to entry for other startups lowers, and the pricing power for incumbents erodes.

Intron is trying to stay ahead by going deeper into the “plumbing.” Sahara v2 is being deployed to cut transcription times in Ogun State courts in Nigeria and reduce patient documentation errors at C-Care hospitals in Uganda. For enterprises like ARM Investments, the draw is the ability to accurately transcribe complex financial jargon and Nigerian currency amounts that foreign models mangle.

***

Perhaps most critically for a continent wary of data privacy, Sahara v2 now offers offline deployment via a partnership with Nvidia, allowing sovereign governments and sensitive industries to run the AI behind their own firewalls.

“We’ve seen significant improvement in transcription and summaries,” said Ayo Oluleye, Head of Data at ARM Investments, in a statement. Meanwhile, Audere’s CPO Sarah Morris noted the APIs achieved “99%+ success rates” on Southern African accents during testing.

Voice is widely seen as the next great interface for the internet, particularly in regions where literacy rates vary or typing in local languages is cumbersome. If AI cannot understand the user, the user remains locked out of the digital economy.

Intron is proving it can build a model that outperforms the giants on its home turf. But as the infrastructure for African language AI shifts from “if” to “how,” the real challenge will be whether a startup with a team of under 20 can outrun the data centres of Big Tech and the open-source armies of academia.

How M-KOPA Put 5,000+ Electric Bikes On Kenyan Roads—Fast

By Henry Nzekwe  |  March 5, 2026

It’s a Thursday morning in Nairobi’s CBD, and the matatu stage is unusually quiet. Not because there are fewer bikes—there are plenty—but because the deafening roar of two-stroke engines is absent as the soft hum of electric motors soothes the air.

On one corner, a rider in a yellow helmet unlocks his Roam Air from a swap station. On another, a Bolt passenger climbs onto an Ampersand, barely noticing the absence of vibrations shaking her spine. This is the sound of Kenya’s electric vehicle revolution. And it’s moving faster than anyone predicted.

From a paltry 700 EVs in 2022, Kenya now boasts nearly 25,000 registered electric vehicles, according to the just-launched National Electric Mobility Policy. That’s a 3,000 percent explosion in three years. Most of these are motorcycles, the ubiquitous boda bodas that form the circulatory system of Kenya’s economy.

The government wants credit, and to be fair, it has earned some. Zero VAT on electric bikes and lithium-ion batteries. Reduced import duties. And, as of February 2026, green number plates that make EVs instantly recognisable.

“If you’re an electric bike in a stage, there’s a higher likelihood a customer will go for it,” Brian Njao, General Manager of M-KOPA Mobility, told WT. Visibility, it turns out, matters.

But beneath the feel-good environmental narrative lurks a paradox that keeps policymakers awake. The same revolution saving riders money is quietly blowing a hole in Kenya’s budget.

The maths of more money in your pocket

Here’s the part that matters to the man on the bike: electric works because it pays, not necessarily because it’s better for the environment, though that’s a welcome coincidence.

Njao, who formerly led Uber’s East Africa operations, breaks it down without jargon. A boda boda rider on a petrol bike typically pockets USD 20.00 to USD 40.00 a day before expenses. Switch to electric, and after financing repayments, swap fees, and everything else, the take-home jumps by an extra five dollars daily. Over a month, that’s groceries, school fees, or, in one rider’s case, moving a child to a better school.

M-KOPA has financed over 5,000 e-bikes since 2023 through its pay-as-you-go model, the same approach that put solar panels in millions of homes. Riders pay daily via mobile money. Miss a day, the bike locks. No accumulation of crippling debt.

“If that bike is not active on the road, that customer will not pay us,” Njao said. “We have a symbiotic relationship.”

He also shared that the repayment rates on the e-bike book sit above the market average, which is in line with M-KOPA’s other product lines. “That tells us the credit model we have built translates well into electric mobility,” he said.

Where the charger meets the policy

Bolt, the ride-hailing giant, now has 5,808 EVs on its platform, accounting for nearly a quarter of all electric vehicles in Kenya. More strikingly, 40 percent of Bolt’s two-wheeler fleet is already electric.

Njao described M-KOPA’s partnership with Bolt as straightforward; riders on the platform pay less for their loans, Bolt gets guaranteed supply, and the customer wins twice via lower asset costs and steady trip income.

Yet the infrastructure keeping those wheels turning belongs to the OEMs. Roam, Ampersand, and Spiro. They own the swap stations. They manage the batteries. M-KOPA just finances the bikes.

This division of labour creates a delicate dance. “It’s a chicken and egg scenario,” Njao admitted. “If you bring a thousand bikes without swapping stations, you’re stuck. If you spend on a thousand stations without bikes, your capex is gone.” The balance is precarious, and right now, demand is outpacing both.

The billion-dollar question nobody’s answering

Now for the part the government doesn’t put in press releases.

Kenya funds its roads through a fuel levy, KES 25.00 (19 cents) per litre of petrol. More EVs mean less fuel consumption. Less fuel consumption means collapsing revenue. The numbers suggest the EV transition already caused a KES 2 B (USD 15.4 M) shortfall in 2025. By 2043, that gap balloons to KES 89.5 B (~USD 688 M).

The Ministry of Roads projects fuel tax collections will start declining by 2037, just as the government needs more money for the very roads these EVs use. It’s a structural conundrum. Every electric bike Kenya celebrates inches the country closer to a fiscal cliff.

Transport Caninet Secretary Davis Chirchir acknowledges the problem, vaguely promising “alternatives” like road-use charges or electricity levies. But for now, the policy framework accelerating EV adoption contains no concrete plan for replacing the fuel money evaporating with every swapped battery.

Can Nairobi scale without breaking?

Njao is pragmatic. When asked about replicating Kenya’s model across Africa, he didn’t mention tax breaks or green plates first. He said: “Policy consistency. If governments commit to long-term local assembly incentives that hold for ten years or more, that would be transformative.”

The translation is that investors can survive high taxes, but not governments changing rules every budget cycle.

M-KOPA’s next moves are already mapped towards densifying Nairobi, launching Mombasa properly, then eyeing Uganda, Nigeria, and Ghana. The solar and smartphone business proved that the pay-as-you-go model works across borders. Njao believes mobility will follow.

“If we can have smartphones working in five countries, we can have electric mobility working there too,” he said.

Kenya’s mobility revolution is afoot. Thousands of EVs, USD 108 M in economic activity from ride-hailing platforms, thousands of riders earning more. The green transition is happening on muddy roads and crowded stages.

But revolutions consume their parents. The fuel taxes that maintain Kenya’s roads are evaporating, and no one has admitted what will replace them. The country is racing toward an electric future with a revenue model built for petrol.

For the rest of Africa watching—Nigeria with its oil addiction, Ghana with its gradual pilots, Ethiopia with its radical combustion engine ban—the task is to solve for tomorrow’s problems while celebrating today’s growth.

Njao is aware that riders aren’t thinking about fiscal policy, however. They’re calculating daily earnings, watching their savings climb, and quietly moving children to better schools. That’s the revolution they see.

The other revolution—the one involving USD 688 M in missing road money—will announce itself soon enough. By 2042, when Kenya projects EV sales will match petrol vehicles, the music stops. The question is whether anyone will have built a new chair.

Canal+ Pulls Plug On Showmax As African Streaming Losses Mount

By Henry Nzekwe  |  March 5, 2026

When African pay-TV giant, MultiChoice, relaunched its streaming platform, Showmax, in February 2024, the pitch was bold. Backed by Comcast’s NBCUniversal and powered by the same technology as Peacock, Africa’s homegrown streaming champion would finally take on Netflix on equal footing. The target was USD 1 B in revenue within five years.

Two years later, the plug has been pulled. MultiChoice announced Thursday it will discontinue Showmax following a “comprehensive review” by its board, citing “substantial annual losses” that proved unsustainable. The decision, first reported by Variety, ends an 11-year run that began in 2015 as a modest DStv companion and ended as a money pit that swallowed over ZAR 3 B (~USD 182 M) in investment.

For the 2025 financial year, Showmax recorded a trading loss of ZAR 4.9 B (USD 297 M), an 88% worsening from the previous year. Revenue, which peaked at ZAR 1 B (USD 60 M) in 2024, fell back to ZAR 800 M (USD 48.5), miles from the ZAR 18 B (USD 1 B) target executives had promised investors. Subscriber growth, while hitting 44% year-on-year, never translated into dollars.

“The substantial annual losses experienced by the Showmax business have proved unsustainable,” the company said in a statement, adding that no job cuts would result from the closure.

MultiChoice Group CEO David Mignot offered a blunt diagnosis earlier this year. “Financially speaking, business-wise speaking, the thing is not flying”.

Africa has roughly 600 million smartphones, he noted, but the economics of mobile streaming simply don’t work given data costs. Barely 4-5% of the continent’s electrified, TV-owning households have access to fibre. The streaming future executives had envisioned collided with market reality.

Canal+, which acquired MultiChoice in a USD 2 B deal last September, had telegraphed this outcome. CEO Maxime Saada told investors in January that Showmax was “not a commercial success—it’s quite obvious”. The platform’s losses were “not acceptable,” CFO Amandine Ferré added, as the French media giant pivoted toward cost synergies rather than streaming growth.

The group is targeting EUR 400 M (USD 463 M) in annual savings by 2030, and Showmax had become a prime candidate for cuts. NBCUniversal, which held a 30% stake in the joint venture, will now exit alongside MultiChoice.

The closure leaves African filmmakers and audiences grappling with another narrowed window, echoing moves by global streamers, such as Netflix and Prime Video, to pare down investments on the continent.

One South African director who produced multiple series for Showmax described the loss as devastating. “Showmax was one of the only platforms available to us that was willing to back stories that were bold and authentic… Losing Showmax is a huge blow to the local industry”.

MultiChoice says streaming remains “central to our strategy” and that it will continue investing in premium content. Canal+ is expected to expand its existing partnership with Netflix, which already bundles the streamer into pay-TV offerings across 24 African countries. A “super app” combining the group’s video services is reportedly in development.

But for the African streaming market, Showmax’s demise carries a sobering lesson. What was once positioned as Africa’s last great frontier for streaming growth became one of its most costly experiments.

Meta’s Smart Glasses Send Intimate User Footage To Kenyan Contractors, Investigation Finds

By Staff Reporter  |  March 4, 2026

When one sets down their Ray-Ban Meta glasses on the nightstand, the camera might still be recording. And halfway across the world, a contract worker in Nairobi could be watching.

An investigation by Swedish newspapers Svenska Dagbladet and Göteborgs-Posten has revealed that intimate footage captured by Meta’s AI-powered smart glasses—including people undressing, using the bathroom, having sex, and entering credit card details—is being reviewed by data annotators at Sama, a Kenyan outsourcing firm hired to train the company’s artificial intelligence systems.

The AI feature that enables this data collection cannot be disabled, the investigation claims. Users who activate the glasses’ assistant must agree to have their video and audio processed by Meta’s servers, where it may be forwarded for manual human review; a detail buried in terms of service that one worker said most users never read.

“In some videos, you can see someone going to the toilet, or getting undressed,” one Sama employee told journalists. “I don’t think they know, because if they knew, they wouldn’t be recording”.

Meta sold approximately 7 million pairs of the glasses in 2025, up from 2 million in 2023 and 2024 combined. The company has positioned the device as an “AI-powered assistant” that can translate languages, describe surroundings, and capture hands-free moments. What the marketing does not emphasise is that those moments may end up on a screen in Nairobi, annotated by workers earning wages far below Silicon Valley rates.

Sama, which has previously faced scrutiny over working conditions for content moderators reviewing Facebook posts, requires employees to sign strict non-disclosure agreements. Workers told Swedish media that Meta’s automatic blurring and anonymisation tools often fail in complex lighting, leaving faces and bodies exposed.

“With cameras in your house, you know where they are,” one annotator said. “These are glasses you wear on your face that keep recording when you take them off and set them on your nightstand”.

The revelations have reached European regulators. A group of 17 Members of the European Parliament from four political groups has formally questioned the European Commission about whether Meta’s practices comply with the General Data Protection Regulation (GDPR), which requires clear consent and transparency for data collection.

Under GDPR, companies exporting EU user data to countries like Kenya, which has not been granted “adequacy” status by the Commission, must implement additional contractual safeguards.

Sweden’s Civil Minister Erik Slottner has demanded answers, warning that the combination of location data and intimate imagery could create serious safety risks if mishandled.

Meta declined to answer specific questions from Swedish media but directed attention to its privacy policy, which states that “in some cases” human review may occur.

A spokesperson told The Telegraph: “When people share content with Meta AI, like other companies, we sometimes use contractors to review this data to improve people’s experience with the glasses, as stated in our privacy policy. This data is first filtered to protect people’s privacy”.

For the Kenyan workers who see these images daily, the psychological toll is compounded by contractual silence. Sama has previously been sued by a South African former employee, Daniel Motaung, who alleged that reviewing traumatic content for Facebook led to post-traumatic stress disorder. That case, which could establish Meta’s liability for conditions at outsourcing partners, is ongoing in Kenya’s Employment and Labour Relations Court.

“The day I found out my glasses were sending video to Kenya, I stopped wearing them,” one early adopter posted on social media. The post was viewed 2 million times.

Featured Image Credits: Svenska Dagbladet

Breadfast Co-Founder Breaks Protracted Silence Amid Investor Controversy

By Henry Nzekwe  |  March 3, 2026

For nine years, Muhammad Habib built Breadfast without ever writing a public post about the company. Not for marketing. Not for defence. “Not my style,” he said. But this week, the co-founder and COO of one of Egypt’s most valuable startups broke his silence.

In a lengthy Facebook statement posted Sunday, Habib addressed a controversy that has engulfed the e-grocery platform since it announced a USD 50 M pre-Series C funding round in February.

Critics on social media targeted Japanese investor SBI Investment, citing its ties to Vertex Israel, a Tel Aviv-based venture firm, arguing that companies operating in Arab markets should avoid indirect financial links to Israel amid the ongoing war in Gaza.

“We have refused money more than once when it conflicted with our moral boundaries,” Habib wrote, revealing that Breadfast had previously turned down capital from investors directly connected to the Israeli state. Those decisions, he said, were made unanimously by the founders in locked rooms where no one was watching.

The statement offered a rare window into the ethical calculations facing startups in a region where geopolitics and venture capital increasingly collide. Habib argued that international funds operate diversified portfolios across hundreds of countries and sectors, funding hospitals in Brazil, tech companies in India, and infrastructure in Europe.

When they invest in Egypt, he said, it signals confidence in the Egyptian market, not endorsement of a political position.

He also drew a distinction often lost in online boycott campaigns. “A boycott is for a company that has servers directly operating the occupation army, a company providing surveillance technology used against Palestinians, or a company with factories in settlements,” he wrote. “These companies directly contribute to the killings and displacements.”

Breadfast, founded in 2017 by Habib, Mostafa Amin, and Abdallah Nofal, has grown from a subscription bread delivery service into a vertically integrated commerce platform offering groceries, pharmaceuticals, and financial services. Private-label goods now account for roughly 40% of grocery sales, a strategy that has helped the company improve margins in Egypt’s high-inflation environment.

The USD 50 M round, led by Novastar Ventures through its People and Planet Fund III, included backing from Mubadala Investment Company, The Olayan Group, SBI Investment, Asia Africa Investment & Consulting, Y Combinator, IFC, EBRD, and 4DX Ventures. According to disclosures from Swedish investment firm VNV Global, which holds a 7.5% stake, Breadfast’s valuation has risen to approximately USD 403 M.

Habib emphasised that all investors hold minority stakes and that the company remains founder-led and Egyptian-controlled. “If you want Egypt to take its place in the world economy,” he wrote, “we must accept that global capital moves in an interconnected network.”

The controversy arrives at a sensitive moment for Egypt’s startup ecosystem. Over the past two years, currency devaluations, inflation, and reduced global venture appetite have created funding slowdowns and valuation pressure across North Africa [citation. Against that backdrop, Breadfast’s raise, and its reported valuation growth, stands out as a rare bright spot.

Breadfast is not alone in facing scrutiny over its investor lineup. In January, Nigerian defence-technology startup Terra Industries announced an USD 11.75 M seed round led by 8VC, the Silicon Valley firm co-founded by Joe Lonsdale, a co-founder of Palantir Technologies; a data-analytics company whose software is widely used by Western military and intelligence agencies. Alex Moore, a defence partner at 8VC and a Palantir board member, joined Terra’s board shortly after .

The connection drew criticism on social media, with some questioning whether a Nigerian company protecting critical infrastructure, including hydropower plants, mines, and industrial assets valued at approximately USD 11 B, should accept capital from investors with deep ties to U.S. defence and intelligence establishments.

Critics argued that foreign board members gain insight into Nigeria’s security vulnerabilities, infrastructure locations, and surveillance data, creating potential strategic vulnerabilities.

Terra’s co-founder and CEO Nathan Nwachuku has spoken about building “sovereign intelligence” and reducing African dependence on Western powers for security support.

Yet the company’s reliance on capital with ties to foreign intelligence, including an additional USD 22 M extension in February that brought total funding to USD 34 M, with participation from Flutterwave CEO Olugbenga Agboola, has sparked debate about whether financial sovereignty can coexist with foreign investor control

Habib acknowledged that not everyone will agree with his position. “I understand that everyone can look at this subject differently, and I completely respect this,” he wrote. “Each of us has a conscience and makes his decisions based on what he sees is right. My conscience is comfortable: I believe before God that what we are doing is the right thing.”

The company plans to use the funding to expand across Egypt, strengthen supply chain infrastructure, and explore new markets in North and West Africa, ahead of a larger Series C round expected in the first half of 2026. A potential global IPO remains a long-term ambition.

MTN’s Rebound In Nigeria Masks Growing Pains In Fintech Push

By Staff Reporter  |  March 2, 2026

MTN Nigeria has staged a dramatic financial recovery, reporting a full-year profit after tax of NGN 1.11 T (USD 810 B) for 2025, reversing the NGN 400 B (USD 292 M) loss it suffered the previous year.

The telecom giant’s revenue surged 54.9 percent to NGN 5.2 T (USD 3.79 B), fueled by a landmark 50 percent tariff hike approved in January 2025 and a long-awaited swing to foreign exchange gains.

For the first time since 2022, MTN posted a net foreign exchange gain—NGN 90.27 B (USD 66 M) for the full year, a sharp reversal from the NGN 925 B (USD 675 M) loss that had battered its books in 2024.

The naira’s relative stability, appreciating from NGN 1.535 K per dollar in December 2024 to NGN 1.475 K by September 2025, provided breathing room for a company long exposed to currency volatility.

“The 2025 financial year was described as a remarkable period of recovery and resilience for the firm,” CEO Karl Toriola said, noting that the turnaround enabled “accelerated network investment to enhance quality of service.” MTN invested over NGN 1 T in capital expenditure during the year, expanding base stations and fibre infrastructure.

But beneath the headline recovery, the company’s fintech ambitions tell a more complicated story.

On paper, MTN’s fintech division, which houses MoMo Payment Service Bank, appears to be firing on all cylinders. Revenue surged 72.5 percent in the first nine months of 2025 to NGN 131.6 B, roughly NGN 43 B per quarter. If spun off as a standalone entity, analysts noted, the unit would already command unicorn valuation.

Yet the growth in revenue has not translated seamlessly into user engagement. Active MoMo wallets declined 6.1 percent to 2.7 million in the first half of 2025 compared to December 2024, raising questions about the stickiness of the company’s financial services. The decline was even steeper earlier in the year; active wallets fell to just 2.1 million in the first quarter, a 55.6 percent year-on-year drop.

While the company added approximately 562,000 new wallets in the second quarter, suggesting a rebound, the dip exposed the challenge of converting MTN’s massive subscriber base—85.4 million customers and 51.1 million active data users—into habitual fintech users.

The fintech revenue growth itself requires closer examination. Industry analysts note that nearly all of the increase is driven by Xtratime, an airtime lending product where MTN lends subscribers credit to make calls when they run out. While classified as fintech revenue, it functions more as a high-margin convenience loan than a disruptive payment service.

Once airtime lending is stripped out, the rest of the fintech business—the part meant to compete with dominant players like Moniepoint and OPay—brought in just NGN 6.8 B in the first nine months of 2025. For a company reporting NGN 5.2 T in total revenue, that figure is hardly significant.

Notably, MTN’s mobile money business operates with restrictions. Its Payment Service Bank license allows it to accept deposits and move money but not to lend, the profitable core of fintech economics. This limitation puts MoMo at a structural disadvantage against pure consumer fintech competitors.

For the average Nigerian, the investment numbers matter less than the bars on their phone. A year after the 50 percent tariff hike, service quality remains erratic. Operators recorded over 40,000 network disruptions in 2025, including 19,000 fibre cuts and 3,200 equipment thefts.

“Last year, I spent NGN 5 K a month on data. Today, I spend NGN 8 K for the same volume, yet I still have to stand on my balcony to make a clear WhatsApp call,” Tunde Adeoye, a digital entrepreneur in Yaba, told The Guardian recently.

NCC Executive Vice Chairman Aminu Maida has signalled that 2026 will be “the year of consequences,” moving from encouraging investment to enforcing performance.

Moniepoint’s Mammoth Lending Machine Meets Messy Reality Of Two Big Defaults

By Henry Nzekwe  |  February 27, 2026

In January 2025, Alerzo, one of Nigeria’s most prominent B2B e-commerce startups, secured a NGN 5 B (~USD 3.6 M) working capital loan from Moniepoint Microfinance Bank.

The logic was sound. Moniepoint processes over 80% of in-person payments nationwide. Its terminals sit inside thousands of shops that Alerzo supplies. The fintech could see the merchants’ cash flows in real time: revenue, frequency, velocity. If data ever guaranteed a loan, this was it.

Twelve months later, Moniepoint was in court seeking permission to freeze Alerzo’s accounts. The outstanding balance stood at NGN 4.38 B (~USD 3.2 M), with interest still accruing. A Federal High Court in Lagos granted a Mareva injunction restraining every bank from releasing funds linked to the company or its principals. Videos surfaced online showing rows of Alerzo-branded vehicles parked at its Ibadan facility, reportedly being prepared for sale.

The founder, Adewale Opaleye, insists the company remains in operation and that only faulty vehicles are being cleared. “In fact, we still have over 400 vehicles that we are currently running,” he told local media. But when a court orders account freezes and asset disclosures, even routine fleet maintenance begins to look like triage.

Alerzo is not alone. Around the same time, Moniepoint’s microfinance arm quietly went to court seeking an order restraining every bank from dealing with funds held by Retail Supermarkets Limited, owners of the ShopRite franchise in Nigeria, over a NGN 2.4 B (~USD 1.7 M) working capital facility that had gone unpaid, notable tech insider Olumuyiwa Olowogboyega revealed.

That case, which unfolded late last year with far less public attention, targeted one of the country’s most recognisable retail chains with physical stores, steady foot traffic, and years of operating history.

Two borrowers, two different models, one lender now in court for both.

Moniepoint’s position is complicated. The unicorn, which raised over USD 200 M in its Series C round last year from investors including Development Partners International, Google’s Africa Investment Fund, and Visa, has built its lending model around payment data.

It disbursed more than NGN 1 T (~USD 735 M) in loans to small businesses in 2025, targeting provision stores, supermarkets, and building material traders that traditional banks typically ignore. Businesses that accessed credit, the company claims, recorded average growth of 36% after receiving loans.

The logic, analysts point out, is that if Moniepoint process a merchant’s payments, it knows their cash flow. If it knows their cash flow, it can lend against it. Payment data reveals capacity to repay.

But capacity is only half the equation. The other half, as Olowogboyega points out insightfully, is priority: whether, under pressure, a borrower will repay before other obligations.

“Payment data shows what merchants want you to see. It does not show what they route through other banks, what they owe elsewhere, or how a founder’s personal spending habits might drain the business when margins tighten,” he writes. In the ShopRite case, a well-known retail brand with decades of history still found itself unable to meet its obligations to a lender that had visibility into its operations.

Alerzo built its model on high-volume, low-margin distribution, supplying inventory directly to small retailers across Lagos, Oyo, and Ogun states.

The company raised roughly USD 20 M during the funding boom of 2020–2022, expanding aggressively. But B2B commerce in Nigeria is unforgiving. Maintaining hundreds of vehicles, paying drivers, warehousing goods, and absorbing fuel volatility created a cost base that proved difficult to sustain once venture funding slowed and the economy soured.

By 2023, Alerzo had laid off staff. By 2025, it needed bank debt to survive. Now, it faces a legal battle that will determine whether restructuring is possible or whether the company becomes another cautionary tale about the limits of debt in Nigeria’s startup economy.

Meanwhile, Moniepoint, while declining to comment, seems unlikely to soften its recovery stance. Allowing a high-profile default to slide would weaken its credit culture and invite similar behaviour from other borrowers.

The company continues to lend across retail, food services, and trade sectors. But each new loan carries the risk that the data powering the decision might be the ultimate until the moment it isn’t.

Alerzo insists it will release an official statement soon. Retail Supermarkets has not publicly commented on its case. With accounts frozen and assets under scrutiny, the question hanging over both borrowers is whether Moniepoint’s data-driven lending model can survive contact with the messy, unpredictable reality of Nigerian business.

Controversial Crypto Founder In Yet Another Ouster Echoing Past Scandals

By Henry Nzekwe  |  February 27, 2026

Ray Youssef, the controversial cryptocurrency entrepreneur who built two of Africa’s notable peer-to-peer trading platforms, has stepped down as CEO of NoOnes just over two years after founding it, the company confirmed this week, citing ongoing legal matters that remain undisclosed.

NoOnes, which Youssef launched in 2023 following the collapse of his previous venture, Paxful, announced on Thursday that its founder “does not participate in the management, operations, or decision-making of the platform.” The statement emphasised that “any legal matters involving Ray Youssef are personal and unrelated to NoOnes,” without elaborating on the nature of the proceedings.

Youssef had first announced his exit a week earlier on X, describing it as a difficult decision but offering no explanation. When contacted for comment, he had not responded to requests.

The departure marks the second time in three years that Youssef has left a company he founded under opaque circumstances. Paxful, once one of the world’s largest peer-to-peer bitcoin marketplaces boasting 1.5 million Nigerian users and USD 1.5 B in annual trade volume, shut down abruptly in 2023 amid regulatory scrutiny and a bitter legal battle with co-founder Artur Schaback.

At the time, Youssef blamed “key staff departures” and intensifying U.S. regulatory pressure on the peer-to-peer sector. But court filings later revealed a lawsuit between the co-founders, with allegations including mismanagement and governance failures. U.S. regulators, including FinCEN and the Department of Justice, subsequently fined Paxful for compliance lapses and handling transactions linked to suspicious activity.

The controversies surrounding Youssef extend beyond corporate governance. In 2016, he and a co-founder were arrested on charges of possessing firearms and cocaine, though the long-term disposition of that case remains unclear. Industry observers have also noted past allegations of substance use affecting leadership decisions, claims Youssef has never publicly addressed.

Since leaving Paxful, Youssef positioned NoOnes as a fresh start, a community-driven trading ecosystem targeting Africa, Latin America, and Southeast Asia, where currency instability and limited banking access fuel demand for crypto alternatives. The platform grew rapidly, reporting over 2 million users and recording more than USD 4 M in daily trading volume shortly before his departure.

But in recent months, Youssef’s X feed has taken a markedly different turn. His posts have shifted toward overtly political and religious themes, including warnings about U.S.-Iran tensions, anti-Israel rhetoric, and references to divine protection, leading to questions about whether his focus had drifted from the company’s operations.

NoOnes has not named a successor or detailed its strategic direction post-Youssef. In a brief statement, the company said it remains “focused on delivering innovative crypto trading products while maintaining a secure, reliable, and user-centric environment.”

For the millions of African users who relied on Youssef’s platforms to move money across borders, the exit carries an uncomfortable echo. Paxful’s collapse left many scrambling for alternatives. Whether NoOnes can sustain its trajectory without its founder, and what legal clouds may yet surface, remains uncertain.

Cash Is Dying In Nigeria’s Nightlife Where Moniepoint Processed Over USD 600 M

By Henry Nzekwe  |  February 25, 2026

On a recent Sunday night at Amuludun Kitchen in Ipaja, a Lagos suburb, the plastic tables filled early. Olorunrinu, who owns the spot, watched her staff move between packed benches, delivering plates of pepper soup and cold bottles of water.

She had spent years building this spot into one of the neighbourhood’s busiest nightlife venues, but what she noticed now had less to do with food and more with how people paid.

“It’s rare to see cash,” she said. “We prefer transfer, or you can make payments with your card. The cash kind of exposes the staff to theft and all that.”

Her experience is increasingly the norm across Nigeria’s sprawling community nightlife sector. A new data-driven study by Moniepoint Inc., drawn from transaction records of more than 27,000 clubs, bars, and lounges on its payment network, reveals a sharp reversal of the wider informal economy’s cash dependency. While about half of all payments in Nigeria’s informal sector are still made in cash, the nightlife economy has gone digital.

In 2025, Moniepoint processed over NGN 900 B (~USD 665 M) for clubs, bars, and lounges, revealing the scale of the economic life that begins after sunset.

According to its latest study, bank transfers now dominate payments during peak nighttime hours, outpacing card transactions by nearly two million across Moniepoint’s network. Cash is actively discouraged, driven largely by operators’ security concerns. After dark, when crowds gather and attention scatters, carrying currency becomes a liability.

***

The data also reveals a precise rhythm to spending. Transaction volumes climb sharply from 8 p.m., peak before midnight, and then decline steadily even as venues remain full. For operators, the economic night ends earlier than the social one. The most critical window for staffing, restocking, and cash flow management falls between midnight and 6 a.m., when purchasing has already slowed but operational demands continue.

At De Synergi Lounge in Akonwonjo, manager Richard sees this pattern play out weekly. On usual nights, the existing team handles the flow. But during December, when crowds swell, “we get like two or three extra people to serve.” Across Nigeria, conservative estimates suggest at least 54,000 people work in nightlife-related roles every night, with local bars expanding their workforce by 30 to 50 percent on peak nights.

The sector’s geography defies easy assumptions. Lagos leads with 4,856 nightlife establishments on the network, followed by the Federal Capital Territory, Rivers, Delta, and Edo. But Katsina records the highest payment value for nighttime food trucks, pulling in over NGN 130 M (~USD 96 K) in the past year, while Kwara leads in transaction count. Nigeria’s night economy, the study shows, is distributed rather than concentrated in elite urban enclaves.

Tosin Eniolorunda, co-founder and group CEO of Moniepoint, said the findings should reshape how the sector is viewed. “Nigeria’s local bars and nighttime operators are not peripheral to the economy; they are a critical part of its architecture,” he said. “We see a substantial and sustained economic sector that employs hundreds of thousands of Nigerians every night and deserves the same attention we give to agriculture, healthcare, and retail”.

For operators like Olorunrinu, the shift to digital payments has also brought unexpected clarity. Real-time settlements mean she can track revenue as it happens, and Moniepoint’s POS terminals, each assigned a dedicated bank account number, provide instant audio confirmation when payments land, as there are no screenshots to verify, no alerts to wait for.

“That small ping changes everything,” the report highlights. The night can continue.

PayPal Promised Nigerians A Fresh Start — Users Say It Feels Like The Past

By Henry Nzekwe  |  February 24, 2026

When Precious received a USD 380.00 payment from a client in mid-February, she thought the long wait was finally over. The data analyst had linked her PayPal account to Paga weeks earlier, after the Nigerian fintech pioneer announced a landmark partnership with the U.S. payments giant, finally allowing users in the country to receive money after two decades of restrictions.

Then PayPal restricted her account.

“After filling everything, when money came in, PayPal still restricted the account,” Precious, who goes by @Prithee_p on X, posted on Feb. 19. “Now, they said they would hold the money till March 9 before releasing it despite filling out all their paperwork.”

She shared screenshots of her PayPal dashboard showing the hold. Her warning to fellow freelancers was blunt. “Avoid PayPal and Paga at all costs. Not only will you encounter unexpected issues, you’re at the risk of never receiving your funds.”

The same week, another user, Abdulaziz, who posts as @Utdpunter, received USD 290.00 from a client. PayPal closed his account immediately. When he appealed, the decision was final. His account was permanently deactivated, and his funds were caught in the company’s compliance machinery.

Tayo Oviosu, Paga’s founder and group CEO, responded directly to Abdulaziz on X. “We’ve had the opportunity to review with PayPal what happened and the decision made. While we cannot share the exact reasons, we are satisfied that the decision is a valid risk-based decision due to the behaviour observed on the account.”

For many Nigerians watching this unfold, the pattern felt painfully familiar.

PayPal first restricted Nigerian users in 2004, citing fraud concerns. For 22 years, Nigerians could only send money, never receive it; a policy that shut countless freelancers, digital creatives, and small businesses out of the global economy.

Over that period, workarounds emerged. Some used VPNs to mask their location. Others relied on friends abroad to receive payments and send funds through informal channels. Many simply lost opportunities.

The company attempted re-entry before. A 2014 partnership with First Bank enabled only outbound payments. A 2021 integration with Flutterwave helped businesses, but left individual users untouched.

This time, the company partnered with Paga, a 16-year-old Nigerian fintech that processed NGN 17 T (USD 12 B) in transactions in 2025. The promise was that Nigerians could finally link their PayPal accounts to a local wallet, receive international payments, and withdraw in naira. Oviosu had first pitched the idea to PayPal in 2013. It took 13 years to materialise.

Within hours of the January 27 launch, users reported the same problems that have plagued PayPal’s Africa operations for two decades. One user described logging in to test with a one-dollar payment. His account was immediately restricted. Another claimed to have submitted verification documents and was banned for life. Yet another described losing thousands of dollars between 2019 and 2021 after PayPal held his funds.

Oviosu pushed back against claims that the problems are widespread. “There is no widespread issue,” he told WT. “The complaints we’ve received so far largely relate to verification hiccups or immediate restrictions following initial deposits. In many cases, this suggests that PayPal’s internal compliance checks and automated risk monitoring systems are flagging certain activities for review.”

He noted that tens of thousands of users have successfully linked accounts and transacted without issue. “The average user has already withdrawn twice in just a few weeks,” he said. “The results are exceeding the initial expectations set by both our companies.”

***

Paga has set up a dedicated email address for fully verified users experiencing issues. “We’re working with the PayPal team to support users who have unresolved issues actively,” Oviosu said.

The fintech vet also pointed out that the dual compliance process requiring both PayPal and Paga verification is designed to reduce risk flags while keeping the platform aligned with local regulations. PayPal’s global risk-scoring systems remain in operation, he added, as an industry-standard measure to protect users.

“Users experiencing blocks are usually prompted to submit documents and complete identity verification steps inside the PayPal app or dashboard. One of the issues we have seen are people taking the picture of an image of an ID versus the physical ID itself. That action is seen to be dubious and we are educating the public to not do so,” he told WT. In a separate post, he admonished users to desist from requesting money from strangers.

He added that Paga is investing in user education, and both companies have created dedicated resolution teams. For fully verified users with unresolved issues, the company is working with PayPal to escalate cases. Oviosu encouraged impacted customers to reach out via email for assistance.

But for some users, the damage is already done. “PayPal should be transparent with their procedures,” Precious, the data analyst from earlier, wrote. “Don’t make users think their account is okay, then limit or hold funds once received.”

The frustration is amplified by context. During PayPal’s long absence, Nigerian fintech companies built systems that work without mass account freezes. Paystack, which Stripe acquired for USD 200 M in 2020, processes billions in payments. Flutterwave, now valued at over USD 3 B, powers cross-border transactions across the continent. These companies filled the gap PayPal left behind.

Oviosu acknowledged the scepticism but defended the partnership. “Payment companies do their best to balance security and access, but this can sometimes result in unintended difficulties,” he said in a public note. “This partnership is about building a better path forward.”

For now, the path forward remains uneven. Some users are moving money smoothly. Others are watching funds sit frozen, waiting for a resolution that, based on two decades of history, may be slow to come.

Feature Image Credit:  NurPhoto via Getty Images