These Ten Egyptian Startups Pitched At EG Bank’s MINT Incubator’s Demo Day

By Henry Nzekwe  |  July 3, 2018

Last week, Cairo’s impressive Zamalek Cinema played host as a wide audience consisting of investors, mentors and some of the best minds in the Egyptian entrepreneurial scene witnessed the presentation of business models from ten promising Egyptian startups. The startups, whose areas of specialization cut across such fields as e-commerce, healthcare, art, food & beverage, and a number of other fields, were found pitching the stories of the motivation which resulted in the establishment of their respective ventures, their unique business models, and how much would be required in the way of capital injection to accelerate, scale-up, and penetrate their respective markets. These presentations represented what could be considered the high point of the maiden edition of MINT Incubator’s Demo Day; an event that was brought into fruition as a result of a partnership between EG Bank and Cairo Angels.

As pointed out in EG Bank’s official website, the MINT Incubator is designed to support Egyptian startups that appear to hold significant potential with “no strings attached”. The pitching programme represented the culmination of an intensive three-month incubation process which sought to afford a number of businesses which already have a recognizable, marketable and innovative product the opportunity to add that needed pep to their business’ step, in order to facilitate expansion plans and make them more attractive for startup investors.

The ten startups, who were selected from an initial group of thirty, took advantage of the rare opportunity of being paired with mentors who weighed in with support and guidance, as the budding entrepreneurs were exposed to a series of workshops which laid emphasis on areas which focused on such details as accelerating the startup business and improving team expertise in areas such as finance, sales, marketing, growth hacking, accounting basics, legal and governance basics, how to attract and retain talent, how to channel thoughts about one’s brand, as well as a number of other important topics. Without any attempt at prioritizing and in no particular order, here are the ten startups that championed the course:

The Meal Kit

The Meal Kit is a startup which was founded on the idea of serving up a hassle-free experience which would enable people to prepare quick home-cooked meals at a price that is very affordable. The business targets a select class of individuals which include students and single persons who are looking to save up on food costs whilst losing nothing much in the way of healthy dietary intake. The business functions in the area of sending fully-prepared (fully-washed, sliced, and weighed) meal ingredients to customers, promising a forecasted maximum cooking time of thirty minutes. It would also appear that the business leaves customers spoilt for choice as they can order individual meal kits or make weekly subscriptions from a variety of healthy meal kits, depending on their preference. Abdel El-Mahdy, Meal Kit’s representative at the pitching event, argued that his startup was poised to take over the food industry as it affords healthy food options to customers at prices that appear to be significantly subsidized when juxtaposed with what is on offer from competing brands.

CyberTalents

This startup is looking to raise USD 300 K in funding as a means through which it can further what could be thought of a big dream. CyberTalents is a platform that has made it its business to rank cybersecurity professionals across the globe by running what the company has termed “Capture The Flag” contests. According to the business’ model, the competition – a central feature of the company’s blueprint – which will be powered by large tech companies, will involve providing flawless solutions to very tough challenges which the company will put out. Some of these challenges might require several hours to solve and the ranking of the cyber security professionals will be a function of the time taken and the results achieved. This can be used by large tech companies as a talent acquisition tool for recruitment purposes. The company will function on a commission basis for all of its hires.

As pointed out by the company’s representative at the pitching contest, there is an ever-growing need for highly-skilled cybersecurity talents and this is buttressed by the reported shortage in personnel that is believed to be in the region of 2 million. The company also noticed that the top-rankers in Capture The Flag contests (CTFs) have a tendency to land nice jobs in the aftermath of being recognized as potential talents by companies that attend conferences where CTFs are held. In view of that, CyberTalents is poised to bridge that apparent disconnect that exists between the talent pool and the companies that require such talents across the globe by providing an automated medium which will enhance the creation of CTFs and provide it as a service to unearth the best talents, rank them across the globe and bring them into the big time. The company’s vision is to build the largest cybersecurity community in the world so as to be able to solve problems that exist in the form of the dearth in the workforce, as well as future problems that could arise in the world of cybersecurity.

Direxiona

Direxiona is an online platform which enables women to book professional driving instructors. The female driving instructors in question, are those ones who are willing to use their own cars for this purpose in real time, based on their time and location. It appears the company is taking a cue from recent developments in Saudi Arabia where women are now allowed to take the wheel. Nayrouz Talaat, the company’s representative, gave credence to this notion, while also giving a detailed insight of the company’s expansion plans, which include some of the company’s other services such as mechanic tips, rules of safety, and defensive driving tips. She also explained that the company offers different packages of teaching hours at prices that are a function of the hourly rate. This startup is seeking an investment of USD 55 K to take the business to a whole new level.

NIoTEK

NIoTEK is a startup which has set its sights on maximizing operational efficiency in manufacturing facilities. Using the Internet of Things (IoT) and Machine Learning technologies, it puts real-time data to use by gathering information on machine lines’ productivity, as well as carry out analysis. The company came into existence in 2017 and it is the brainchild of a team of experts in software development, production processes and electronics. Incorporated into the company’s vision is a move which will assist production companies in making not only better, but also faster decisions when it comes to manufacturing operations. Central to NIoTEK’s operations is its analytics platform which is custom-built for discrete and process manufacturing. Using such features as Artificial Intelligence (AI), Machine Learning (ML), and advanced analytics, it aids in eliminating critical challenges that impede productivity and quality along the production chain. The company is looking to account for as much as 75 percent of the IoT market share in the Middle-Eastern/North African (MENA) region by 2022.

Flareinn

Andalla Amin, Emad Zowail, and Omar Ibrahim acted on a rare need. These young entrepreneurs were overwhelmed with the reality of mainstream consumerism as they watched many of their friends produce some fine pieces of art while being unable to find a market for it. Thus, Flareinn was birthed.

Flareinn is an online marketplace and community for amateur arts. The platform affords its customers the luxury of going through their catalog of artwork by simply filtering their search feature by artwork type, price or artist. This enables them to find the best pieces that check all the boxes in terms of their needs. And it gets even better as the company has provisions which make for the delivery of these pieces of art to the doorstep of their customers.

As a community, Flareinn also allows artists to create profiles and get a shot at showcasing their work for higher exposure. The company is designed as a commission-based platform and it offers premium services which afford artists added exposure whilst also offering advertisement via its blog.

Named in StartupScene’s 25 Under 25, the young entrepreneurs are looking to land funding in the region of USD 83 K which will be channeled into their recruitment process, marketing and general development of the business.

Jidar

As illustrated by Farah Emara, a 21-year-old entrepreneur and co-founder of the startup, Jidar aims to connect wall artists to businesses and individuals that are looking to create wall art and murals. According to Sara Gaafar, Emara’s partner in the business, “our greatest aim is to turn every wall into a canvas since walls are the most practical kinds of canvas.” Through its community of artists, Jidar offers its clients varieties of art styles guaranteed to suit their different tastes and needs. The company, which came into existence in 2017, claims to have painted over 70 walls across restaurants, startups, coworking spaces and hotels. It also boasts a burgeoning roster of artists and designers believed to be in the region of over a hundred across Egypt. The team believes its expansion plans will be done a solid by a capital investment of around USD 55 K.

Roshetta

As suggested by Ahmed Hassan during the first few minutes of his pitch, doctors have a huge knowledge gap, even though popular opinions will tend to support the contrary. From his offering, this is what spurred the creation of his mobile app; Roshetta.

Roshetta is an assistant which works with healthcare professionals to make better treatment decisions. It also aids pharmacies in the management of their inventory. All these in a bid to fill the apparent chasm that exists in the knowledge resource. The app offers a database of local drugs, as well as their substitutes. Together with each drug’s prescribing information. It also has provisions which allow pharmaceuticals to display targeted advertisements to doctors, pharmacists, and other health sector professionals.

X-Venturer

As illustrated in the company’s pitch, X-Venturer is driven by the vision that will see it assume the position of the world’s largest sports, crafts, and tourism integrated network. It is designed to deliver the consummate experience to its clients by taking advantage of the power of technology in connecting the stakeholders of these industries. As pointed by Omar Gaballah, his company has set its sights on an investment of USD 70 K which will cater for the needs of the company in such aspects as marketing, hiring, and business development. The company charges a commission on every transaction performed on its platform.

Sheyaka

And here is something for the trendy, vogue-conscious, and fashion-forward. Sheyaka is an online department store with interest in the offerings from local designers. During the company’s pitch, which was presented by Yousra El-Ghor (who was herself clad in an apparel designed by the delectable Amina Ghali), the platform which is envisaged to blaze trails in the e-commerce sphere allows retailers and designers to showcase their wears and accessories. Products advertised on the platform range from fashionable couture to exquisite home decors. The company also has provisions for home deliveries and overseas shipping, which comes as good news for local designers as they are afforded the opportunity of having their wares featured internationally. In the latter stages of her pitch, it was revealed that the startup also has some interest in providing digital marketing expertise in a bid to offer more coverage to a customer-base which transcends boundaries.

Odiggo

Finally, here is something for those who are big on automobiles and four-wheelers. Ahmed Omar, the company’s CEO and founder, stepped up to podium on that evening of many firsts to unveil Odiggo; an online platform that is in the business of helping customers fix and service their vehicles by providing them with affordable and genuine auto spare parts, as well as automobile repairs and maintenance services for customers who want to have the car parts installed by the company’s car service centre.

Oddigo functions on a commission basis for car parts purchased via its platform and it boasts a catalog that incorporates a wide variety of car types and models. As illustrated by the CEO, the newest addition to the company’s chain of services is a hardware that works in tandem with Odiggo’s mobile app, which functions to carry out thorough vehicular inspection so as to ascertain the faulty components within an automobile. He also revealed that the Artificial Intelligence system has already passed pilot tests with satisfactory results in a few car models and expansion plans are also in the pipeline to integrate and validate more car models into the system. According to the entrepreneur, this novel innovation is the first of its kind as it features an integrated system which provides information, helps to diagnose faulty components, and directs customers with regards to where to find these parts on the platform.

The company’s pitch culminated with the indication that the company is eyeing a funding of around USD 128 K which will enable it to expand and reach the next phase of its development. It is envisaged that the capital injection will help the company add an entire department to its sales unit and also help the refine its technology so as to provide higher quality services to a wider clientele.

Weetracker_Private_Equity_Africa

Mauritius Displaces Nigeria, Climbs To No. 1 Spot In Africa’s PE Market In The First 9 Months Of 2025

By Emmanuel Oyedeji  |  December 5, 2025

In the first nine months of 2025, Mauritius vaulted to the top spot among African private equity destinations, outpacing Nigeria even though it completed far fewer transactions.

According to data from DealMakers Africa, Mauritius recorded a total deal value of USD 1.25 B, a dramatic 311% rise from just USD 38.9 M in the same period the previous year. Meanwhile, Nigeria, despite closing 45 deals, saw its total deal value shrink sharply to USD 987.5 M from USD 3.8 B

That leap didn’t come from an increase in deal count but from a few very large transactions. In June 2025, a merger combining the diplomatic-housing businesses of Diplomatic Holdings Africa, Verdant Ventures, and Verdant Property Holdings—made official through 24.7 million Grit Real Estate shares—alone accounted for USD 839 M.

That same month, another major transaction saw Tremont Master sell a 56% stake in Alphamin Resources (approximately 718.99 million shares) to Alpha Mining in a deal worth USD 367 M. Together, these two transactions accounted for a substantial portion of Mauritius’ 2025 surge.

Mauritius’ race to the top comes as the momentum in the broader African private equity market weakens. DealMakers Africa found that deal value outside South Africa slipped 6% year-on-year to USD 6.85 B, after a 10% fall in 2024. Total deal count dropped to 259 from 282.

West Africa led the regional tables with 78 deals, thanks to Nigeria’s volume. North Africa followed with 67, most of them in Egypt, and East Africa posted 63, driven by Kenya.

General corporate finance activity took a sharper hit. There were 64 transactions worth USD 2.2 B, down from 88 deals worth USD 10.4 B in 2024. Notable transactions included Sun King’s USD 156 M securitization, the largest of its kind in sub-Saharan Africa outside South Africa. Mining dominated the top 10 list, led by Vitol’s USD 1.65 B acquisition of stakes in Côte d’Ivoire’s Baleine project and the Republic of Congo’s LNG project.

Mauritius’ Rebranding into an Economic Hub

Mauritius, once best known as an idyllic tourist destination, is now one of Africa’s most sophisticated financial hubs. Over the past few decades, the island has built a strong legal and regulatory framework, fashioned a business-friendly tax regime, and leveraged its geographical position, bridging Africa, Asia, and Europe to become a go-to gateway for capital flows across the continent. 

Today, the island-state, with only a population of 1.3 million and a GDP of USD 14.95 B in 2024 per the World Bank, hosts more than 450 private equity funds that collectively manage almost USD 40 B in assets spanning infrastructure, renewable energy, agriculture, telecoms, logistics, fintech, and financial services. That concentration of capital, expertise, and governance gives fund managers a reliable base for structuring continent-wide investments and navigating cross-border deals in volatile markets.

Moreover, Mauritius benefits from a network of bilateral investment treaties and its participation in the African Continental Free Trade Area (AfCFTA), enhancing regional integration and strengthening investor legal protection.

According to advisers like StraFin Corporate Services, structuring investments via Mauritius offers tax efficiency, simplified governance, and compliance with international standards, all major draws for global investors, family offices, and multinationals seeking Africa exposure.

Mauritius’ rise as a financial gateway sends a powerful signal about the shifting landscape in Africa’s PE. For investors and fund managers, Mauritius’s legal, regulatory, and tax infrastructure offers a secure, efficient launching pad for cross-border deployments. As a result, a handful of large transactions now carry more weight in shaping deal-value rankings than many smaller deals combined.

Overall, private equity is increasingly being seen not just as niche funding but as a reliable engine for scale, consolidation, and long-term value creation.

Best eSIM for Nigeria 2026 -Partner Content

Best eSIM for Nigeria 2026

By Partner Content  |  December 5, 2025

Nigeria’s networks range from 5G in Lagos, Abuja, and other major cities to 3G in rural states. Therefore, choosing the right eSIM begins with coverage research. From there, crucial points to consider when finding the best data plan include ensuring a stable signal between regions, clear data-per-GB pricing, hotspot availability, easy activation, and compatibility with unlocked iOS and Android devices.

With unequal coverage across the country, travellers and local users require flexible connectivity options. Roaming costs are high, and the need to physically change SIM cards is inconvenient, which is why eSIMs have become a practical solution. Multi-network services – including Ohayu eSIM Nigeria – automatically connect users to the strongest available signal from Airtel, Glo, and MTN networks. This offers better reliability in remote locations, on highways, or when moving between cities.

Why eSIMs are changing connectivity in Nigeria

Embedded SIM is gradually changing the way people connect to mobile networks in Nigeria. Unlike traditional physical cards, which need to be inserted and changed manually, Nigeria eSIM works entirely digitally. It can be activated in a few minutes using a QR code, without visiting a carrier’s store. This convenience has made the technology popular among urban users and nomads who often use multiple networks and travel between regions.  

Despite its flexibility, the widespread adoption among local users is still limited. The travel market is currently the main driver. It offers:

  1. Instant activation;
  2. Flexibility;
  3. Savings on roaming;
  4. Multi-network connectivity without the need for multiple physical cards. 

Some solutions even switch between operators automatically. It guarantees stable coverage in different cities, from Lagos to Abuja.

How to choose the best eSIM for Nigeria 

First, analyze the area you are planning to visit. If it is a rural area, expect 2G/3G coverage. 4G coverage is widely available in Ode-Irele, Idemili South, and other states. Meanwhile, 5G is available in Lagos, Ibadan, Benin City, Onitsha, and Enugu. 

Some of the other points to keep in mind:

  1. Pick mobile networks in Nigeria from Airtel, Glo, and MTN. 
  2. Check device compatibility on the provider’s website by entering the smartphone model (iPhone, Samsung, Pixel, Meizu, Lenovo, etc.). Check that your device is unlocked. Locked gadgets give no connection to other operators. 
  3. Review the restrictions on transferring unused data depending on local or travel plan.
  4. Determine whether you need minutes and texts, which are mostly offered by local carriers. Most carrier options include data-only plans.

Source: https://ohayu.com/blog/best-mobile-networks-nigeria/ 

You should also choose the activation time. This can be before your trip or after landing. Activation is possible via QR code, manual code entry, or app-based setup. Note some details:

  1. For iOS: Settings → Cellular → Add embedded SIM; 
  2. For Android: Network & Internet → SIMs → Add embedded SIM.

Best global providers of eSIM for Nigeria – plans comparison

We’ve checked out and compared the top international Nigeria eSIM providers: Ohayu, Airalo, Holafly, Nomad, and Yesim, based on key criteria. Here are the detailed results:

ProviderData AmountPriceValidityHotspot SupportPartner networksCost per 1GB of data
Ohayu3 GB$21.2914 days+Airtel, Glo, MTN$7.10
Airalo2 GB$13.5015 days+Airtel$6.75
HolaflyUnlimited$62.9014 days+Airtel, Glo, MTN$4.49/day
Nomad3 GB$17.0030 days+Airtel$5.60
Yesim3 GB$15.607 daysDepends on the operatorAirtel, Glo, MTN$5.21

Use cases & network performance  

Travelling to popular cities. Embedded SIMs usually work reliably thanks to dense 4G/5G coverage in Lekki, Victoria Island, Ikeja, and Yaba in Lagos, as well as in central areas of Abuja near Millennium Park, Wuse, or Maitama. This is convenient for navigating between major tourist attractions such as the National Theater in Lagos or Aso Rock in Abuja, as well as for video calls and streaming.

Driving to remote areas. Keep in mind that 3G connectivity is prevalent in Yankari National Park and Gashaka Gumti National Park. During long road trips between states, coverage can vary, and data plans that connect to multiple local carriers are most beneficial here. Automatic switching between Airtel, MTN, or Glo increases your chances of staying online at least at a basic level, especially in areas with limited infrastructure.

Business trip. Those who regularly move between business centers, such as the Victoria Island area in Lagos, the Central Business District in Abuja, or the Trans Amadi area in Port Harcourt, get the most reliable connection. These areas have 4G/5G with the highest speeds and most stable data transfer. Video conferencing, collaboration, and fast file downloads are guaranteed.

What to avoid when choosing an eSIM

Avoid these mistakes when buying the best eSIM for Nigeria:

  1. Trusting little-known single-operator providers;
  2. Buying a plan before checking gadget compatibility;
  3. Choosing a plan that doesn’t fit your needs;
  4. Selecting an operator without checking coverage;
  5. Leaving roaming enabled on the main SIM card;
  6. Choosing a provider without technical support.

Nigeria eSIM FAQs 

How to get an eSIM for Nigeria? 

Select a provider and tariff plan according to your needs. Activate the package before or after arrival via QR code, manual code entry, or app-based setup.

Do embedded SIMs work outside Nigerian cities?

Yes, but coverage in rural areas remains within 3G and 4G, so multi-operator eSIMs work best.

Can one eSIM cover multiple countries?

Yes, the carriers we analysed offer this feature. For example, Ohayu has global plans for travelling to different countries without worrying about switching between SIM cards.

How does eSIM work for national parks and remote spots?

The signal may be unstable in remote areas, so the embedded SIM switches to the best available operator if it is a multi-network plan. Expect 3G in such areas. 

What if I’m out of data or need to extend the validity period? 

Some suppliers allow you to extend the validity period for an additional fee, while others offer the purchase of an additional package.

Final thoughts 

It’s easier to select the best eSIM for Nigeria when you know the travel needs. Holafly and Yesim offer bigger data limits, while Airalo and Nomad attract customers with low prices. If you plan to travel between regions, visit parks, and local attractions, then Ohayu is a convenient option due to its automatic selection of the most stable network. Moreover, this service identifies the device automatically and has apps for Android and iOS to simplify the plan selection, data usage monitoring, and accessing user guides.

2025 African Startup Review: Unpacking Key Trends and Events

2025 African Startup Review: Unpacking Key Trends and Events – Startup Shutdowns

By Emmanuel Oyedeji  |  December 4, 2025

As 2025 comes to a close, we’re taking a moment to look back at some of the stories that dominated conversations across Africa. This week’s edition turns the spotlight on one of the ecosystem’s hardest topics: Startup Shutdowns.

It has been a year marked by tough decisions, dramatic pivots, and founders wrestling with realities that no pitch deck can soften. Across the continent, companies faced rising costs, unforgiving markets, and the pressure to build not just fast, but sustainably.

What follows is a look at the companies that closed their doors or entered administration and the deeper signals behind each fall.

Joovlin: A Quiet End for a Promising Early-Stage Contender

This year’s shutdown narrative began with Joovlin’s shutdown in January. The Nigerian startup closed after nearly four years of building tools for micro-suppliers to manage orders and online sales.

It attracted over 2,000 resellers, secured USD 100 K in funding, and earned praise for solving a real operational pain point.

But early-stage traction couldn’t make up for an empty runway. Joovlin struggled to raise follow-on investment, and without fresh capital or a path to meaningful revenue, the founders made the tough call to shut down. The shutdown wasn’t dramatic; it was simply the result of timing, investor appetite, and the relentless math of burn versus growth.

The end was quiet, almost understated, yet it marked the beginning of a year where much louder collapses would follow. And barely weeks later, the ecosystem received the next, far more jarring signal.

Bento Africa: The HR Startup That Wanted to Be the Deel for Africa, Until the Floor Fell Out

Bento Africa had long pitched itself as the Deel for Africa—an automated payroll and HR platform that could scale across markets and simplify compliance. With a big vision, Bento quickly expanded into Ghana, Kenya, and Rwanda while onboarding hundreds of businesses.

It was the kind of company investors expected to scale quickly and dominate a critical infrastructure category.

But by early 2025, the company was sinking under allegations of unremitted taxes and pension contributions. The undoing began when the company’s engineers stopped work in protest of unpaid salaries, and the company fired the entire tech team, paralyzing its payroll engine.

Clients soon reported that their employees’ salaries had been missed. Tax and pension remittances also went missing, with one business publicly claiming NGN 50 M in unremitted deductions, prompting investigations by the EFCC and LIRS.

Bento’s CEO resigned as the panic deepened, and the board announced a temporary shutdown while advising customers to stop funding their payroll accounts.

Unlike Joovlin’s shutdown, which was because of limited funding, Bento collapsed in a spiral of mistrust and forensic scrutiny. And as the dust settled, founders across the continent were reminded of something uncomfortable: in fintech, ambition means nothing if the fundamentals aren’t airtight. You cannot automate payroll for others when your own house is unstable.

Edukoya: Edtech Ambition Meets Market Friction

Later in the same month, the spotlight shifted to education technology. Edukoya had entered Africa’s edtech scene with rare fanfare, landing the continent’s largest pre-seed round, USD 3.5 M, in 2021. Its model of K–12 tutoring with live classes, on-demand classes, and AI-supported learning felt like the perfect answer to Africa’s youth boom and widening learning gaps.

The platform onboarded 80,000 students, delivered over 15 million answered questions, and hosted thousands of live tutoring sessions. Its metrics were strong, its mission timely, and its product ambitious.

But the harsh reality was simple: the market wasn’t ready. Poor internet access prevented consistent usage. High device costs kept millions locked out. Disposable incomes kept falling as inflation rose. Even with a freemium model, converting users to paying customers became impossible at scale.

Unable to find a sustainable model, and after exploring M&A and potential pivots, the team decided it was better to close the platform and return capital than burn cash chasing scale that wasn’t coming. Edukoya’s shutdown marked a sobering turn in a sector that is long overdue for growth but continues to collide with Africa’s infrastructure gaps.

Lipa Later: Administration Takes Over

Kenya’s Buy Now Pay Later (BNPL) startup Lipa Later didn’t shut down, but its entry into administration in March 2025 signaled deep trouble for consumer credit startups in East Africa.

The company had raised USD 16.6 M across multiple rounds and expanded into Uganda and Rwanda. It even went on the offense during tough times, acquiring the e-commerce platform Sky Garden for USD 1.6 M in late 2022, a bold move that signaled confidence in its future.

But by early 2025, 3 years later, that confidence was fading. Lipa Later struggled to raise new funding, payroll obligations began slipping, and concerns around debt levels intensified. The appointment of an administrator placed the company’s future in limbo, with restructuring, acquisition, or liquidation all on the table. The financially troubled hire-purchase firm has since entered several bids for acquisition.

While the company didn’t shut down entirely, entering administration was a stark reminder that BNPL models depend on continuous capital flow. Without it, even a well-known brand can grind to a halt.

Okra: The Fintech Powerhouse That Could Not Outrun Its Own Momentum

In May 2025, the once-celebrated fintech—one of Africa’s brightest hopes for open banking—closed down its operations.

Okra had all the hallmarks of a breakout success: top-tier founders, USD 16.5 M raised, partnerships with major banks, and blistering early growth that turned it into an industry favorite almost overnight.

But after co-founder David Peterside’s departure, the company struggled to maintain execution speed. The engineering team struggled under the weight of growing contracts, and the platform’s heavy reliance on screen scraping became a bottleneck.

The pivot to Nebula, a naira-priced cloud offering launched in October 2024, felt bold, but bold wasn’t enough. It arrived in a market dominated by AWS and Google Cloud. Meanwhile, the naira losing ground daily was a mismatch that Okra could not win. By mid-2025, the company accepted the inevitable.

By mid-2025, Okra shut down, returning an estimated USD 4–5.5 M to investors and offering staff up to six months of severance. Its closure was a moment of reckoning: if a company with this level of capital, talent, and early traction could collapse, it signaled that the era of easy fintech wins was over.

And as Okra bowed out, it left the industry asking a sharper question: If a frontrunner can fall this fast, what does that mean for everyone else building in the same economic storm?

Afristay: Covid Fatigue Claim a Local Travel Favorite

Afristay’s shutdown in early mid-2025 closed the chapter on one of South Africa’s most recognizable travel-tech platforms. Before the Covid-19 pandemic, the platform was thriving, attracting 700,000 monthly visitors and aiming for ZAR 140 M in bookings, positioning it as South Africa’s homegrown answer to Airbnb. It had a local-first product, dedicated booking agents, and strong brand loyalty.

But the pandemic crushed demand almost overnight. Traffic dropped 96%, bookings evaporated, and the business never recovered its footing. By 2023, Afristay was operating with two part-time staff and fewer than 30 monthly bookings. When the company finally shut down in 2025, it felt like the last chapter of a pandemic-induced decline that had dragged on for four years.

More importantly, Afristay’s fall highlighted something bigger: South Africans now have far less spending power than they did a decade ago. Travel is a luxury many can no longer afford, and even the strongest platforms cannot thrive in a shrinking consumer economy.

And with that, the first chapter of shutdowns in 2025 came to a close, each one different, but all pointing to an ecosystem reshaping itself under pressure.

A Year of Tough Calls and Tougher Lessons

Taken together, these shutdowns reveal a continental theme. Money alone isn’t saving companies anymore. Market timing, governance, cost discipline, and technical depth matter more than ever. Investors are asking harder questions. Founders are making tougher decisions. And the glamour around African tech is giving way to a more grounded, more demanding era.

This is only the first part of our 2025 African Startup Review. More stories are coming, and with them, the insights shaping the next chapter of innovation across the continent.

Vodacom Group Buys Majority Stake In Safaricom

Vodacom Group Purchases Controlling Stake In Kenya’s Safaricom

By Wayua Muli  |  December 4, 2025

Vodacom Group, a South Africa-based pan-African telecommunications company, has announced its purchase of a significant number of Kenya’s Safaricom PLC shares, giving it a 55% controlling stake in Kenya’s biggest telecom. The share agreement was announced in Nairobi on December 4, 2025.

Under the terms of this transaction, Vodacom will purchase 15% of Safaricom PLC from the Government of Kenya’s share in the telecom, and an additional 5% from its local subsidiary Vodafone (at USD 0.26 per share), valuing the total deal at USD 1.95 billion (SAR36 billion). Should the transaction receive the requisite approvals from regulatory and governmental authorities in Kenya, Ethiopia and South Africa, this will see Vodacom’s stake in Safaricom – which will remain listed on the Nairobi Stock Exchange – increase from 35% to 55%. Kenya’s government will continue to hold 20% of the company while public shareholders will take the rest.

The move is a key milestone in Vodacom’s Vision 2030 strategy, which includes deepening its leadership in Africa’s high-growth markets, and scaling its diversified portfolio to include financial inclusion for underserved markets. This will include M-Pesa Global, which both Vodafone and Safaricom have been expanding over the years to allow East Africans to send merchant and personal payments around the world at minimum cost and inconvenience. Should this work as envisioned, M-Pesa Global will become the jewel in the crown of Safaricom’s operations.

However, this trade hasn’t come without some resistance from Kenyans – both as shareholders and as users of the business’ services – who feel Kenya has ceded too much ground and undersold its shares which, while trading at Sh29 (from an opening position of Sh28.20 on the day of this announcement), are estimated to be valued at at least Sh40 per share, given the company’s latest strategy moves. Kenya’s President William Ruto has stated in the past that this and similar sales of government properties allow Kenya to raise home-grown investment in critical infrastructure without having to rely on debt.

Per Hon. John Mbadi, Cabinet Secretary for National Treasury and Economic Planning: “This transaction is one of the first steps in the President’s stated agenda of innovatively unlocking capital without increasing taxes or the country’s debt burden, to allow additional investment in critical infrastructure to support future growth.”

Despite the home-grown controversy, this is a very strategic move for Vodacom. “This landmark transaction will mark a pivotal step in Vodacom’s journey to accelerate growth and (deepen) our impact across Africa,” said Shameel Joosub, CEO of Vodacom Group. “Acquiring a controlling stake in Safaricom strengthens our position as a market leader, while at the same time unlocks new opportunities to drive digital and financial inclusion at scale in Kenya and Ethiopia.

“Safaricom’s outstanding track record and differentiated growth outlook perfectly complement our Vision 2030 ambitions, empowering us to deliver sustainable value for all stakeholders and to connect millions more people for a better future. I look forward to working even closer with the Safaricom team and taking some of the learnings from their success and leveraging it across the Group,” he added.

Peter Ndegwa, Safaricom CEO, said: “Vodacom has been a trusted partner in Safaricom’s journey from the very beginning, and we welcome their continued commitment and long-term investment in our business. Their confidence in Safaricom is a testament to the strength of our people, our strategy, and the opportunities ahead. We look forward to deepening our collaboration as we continue to scale innovation, expand regionally, and deliver transformative digital and financial services to our customers.”

Safaricom is widely regarded as one of Africa’s most attractive assets, combining telecommunications, fintech and technology services. It has consistently delivered strong financial results, with industry-leading margins and resilient cash generation. Through its flagship platform of M-Pesa in Kenya, it drives high-growth fintech revenue, while its Ethiopia operations position Safaricom for continued regional growth.

The Radical Startup Paying 500 Africans For A Year To Work For Others

By Henry Nzekwe  |  December 4, 2025

When Nicolas Goldstein talks about remote work, he does so with the blunt optimism and raw resolve that one would come to expect from someone in the ‘people’ business. His newest plan is somewhat radical: to pay hundreds of people a year to work for others and make remote work great again.

Goldstein is the co-founder of Breedj, the Mauritius-based HR tech platform formerly known as Talenteum. Recently, he announced something that sounds like an experiment and a challenge at once: Breedj will fully fund 500 twelve-month remote internships for African graduates, covering stipends, onboarding and HR support while employers simply open a remote seat and mentor the intern.

The idea lands at an awkward moment. Since the pandemic, many large employers have been moving in the opposite direction, pulling staff back to offices and sounding sceptical about remote talent.

Headlines have tracked that U-turn. Big names from retail to tech have tightened remote policies, and some companies have ended fully remote work entirely.

At the same time, employers say they cannot find enough people. Recent talent-shortage surveys show three-quarters of firms struggling to hire the right skills.

“HR leaders are facing a growing shortage of young talent who are truly job-ready,” Goldstein shared with WT. “76% of employers worldwide report struggling to hire due to a lack of qualified talent.”

Breedj’s pitch to companies is that if they are desperate for entry-level talent and African universities keep graduating people at scale, why not meet in the middle, remotely, for a year, in a low-risk trial?

There are encouraging signs as the Breedj, across its previous and present iterations, now boasts a 15,000-strong talent network and 3,500+ positions secured with 120+ business partners, and more than 54 countries covered.

Make remote work great again

Breedj’s model borrows from the playbooks of talent platforms that grew up under the same premise — train, vet and then place. Think Andela, which started by paying and training aspiring developers and then placing them as full hires on global teams, who then pay the employee while Andela earns commission.

That model helped change how some firms view talent in Africa, proving quality could be delivered at a distance. But Breedj is trying to flip the unit economics again, asking employers to supervise rather than pay the initial risk costs while Breedj buys the runway for the intern.

Goldstein frames the move as a response to two stubborn facts. “Western labour markets are producing fewer young professionals while employers face inflationary hiring pressures and changing skills needs,” he explains.

Nicolas Goldstein

Meanwhile, Africa’s tertiary cohorts are expanding fast, Goldstein says the continent has the world’s youngest population and a growing pipeline of degree holders who nevertheless often struggle to land a first professional job.

“The number of young people in Africa completing secondary or tertiary education is expected to more than double between 2020 and 2040, from 103 million to 240 million,” he notes. 

“Many of these graduates possess strong technical and digital capabilities, yet many struggle to secure their first professional role. In Kenya, for example, it is estimated that a graduate takes an average of five years to secure a job.”

Breedj argues the gap is about access and structure rather than talent. That logic makes sense on paper, but it also exposes hard questions. Who pays for a year of stipends at scale and why?

Breedj is the sponsor, but the programme’s long-term success depends on conversion. Do mentors turn into hirers, and do these remote juniors convert into durable, productive team members? Goldstein says each placement is a “low-risk, high-impact way to assess real talent in real time.”

A challenging prospect

The test for Breedj will be whether employers treat the placements as cheap labour, an experiment to be shelved, or a genuine pipeline that feeds mid-career roles.

There are practical traps, too. Hiring across borders still runs into payroll, tax, and compliance minefields, though Goldstein points out that those obstacles have narrowed thanks to global HR tooling, but they have not disappeared.

Integrating a junior remote worker requires proper onboarding, time invested by mentors, and a team that can absorb a learner without productivity penalties. Breedj says it will shoulder onboarding and HR support; that is the key operational claim to watch.

Goldstein maintains that the human stories matter more than the spreadsheets. “For employers, the promise is access to motivated people who often speak English or French, and who have technical or professional training but no practical experience,” he asserts.

“For graduates, the offer is clarity; a paid way to gain workplace habits, references, and something concrete on a CV.”

The approach echoes other scalable initiatives across Africa, from Andela’s fellowship model, which was ultimately discontinued, to newer training-to-hire schemes such as Gebeya’s partnerships to upskill developers at scale. Those programs show both upside and complexity in that graduates can launch careers, but the systems that support them must be robust.

Timing is relevant, too

Immigration rules and geopolitical shifts are nudging companies to look beyond traditional talent pools. Visa headaches, higher wages, and demographic decline in some Western markets make a borderless approach more than a novelty.

But the optics are sensitive: firms must avoid the perception of exploiting cheaper labour. Goldstein pushes the messaging that “this is strategic hiring, not a CSR move.” The claim is credible if employers treat placements as real investments in talent rather than a temporary arbitrage.

There are early signals that companies will test hybrid solutions. Some will insist on near-shore or hub models. Others will treat remote juniors as apprentices who require structured mentorship. Breedj’s bet is that once a few cohorts succeed, conversion and confidence will spread, and reluctance will fade.

Where Breedj can surprise is in measurement. If the company publishes conversion rates, retention figures and performance metrics, it would invite rigorous judgment instead of goodwill. If the numbers are opaque, scepticism will grow. That scrutiny is healthy as it keeps the experiment honest and helps employers and policymakers decide whether to scale similar efforts.

There is a moral and economic argument for trying

African graduates need pathways into stable careers. Global firms need reliable pipelines in a tighter labour market. If Breedj’s 500 placements deliver real hires and solid work, it will be easier for other firms to accept remote juniors as part of their future workforce. If the experiment falters, it will still expose the operational gaps that must be fixed.

Either way, the story matters because it tests a thesis about the future of work in terms of whether structure and sponsorship can overcome geography and bias. Goldstein is offering one answer, backed by money and a year of runway. Now the real work starts.

Has Canal+ Bitten Off More Than It Can Chew With Its Purchase Of Multichoice?

By Wayua Muli  |  December 4, 2025
  • Updated on November 5, 2025, to include the impact of Netflix’s acquisition of Warner Bros. Discovery.

Africa’s biggest pay TV provider, Multichoice, is facing major headwinds resulting in severe loss in subscriber count in the period since it was acquired by French media giant Canal+.

Not only is Multichoice facing massive subscriber churn, but it is also facing the potential loss of over 12 international channels that it distributes across Africa, following deadlocks in distribution discussions with Warner Bros. Discovery (WBD), which owns them. Among the channels the business may lose are significant ones such as The Food Network, CNN, Cartoon Network, TNT Africa and Discovery Channel.

This information came to light during Canal+’s latest strategy and outlook presentation, and the first one since its purchase of Multichoice was confirmed. Per the French owned pay TV conglomerate, the brutal subscriber loss has climbed up to 2.8 million users in South Africa alone by the year ended September 2025, from a peak number of 17.3 million subscribers at the end of March 2023. This represents a 16% decline in numbers.

While this number is reflective of the situation in South Africa only, other countries such as Kenya have also recorded a similar trend. In Kenya alone, numbers dipped by 84% in the year preceding September 2025, as detailed in a Communications Authority report released in September. In Nigeria, Multichoice lost 1.4 million subscribers in the two-year period ended June 2025. Both Nigeria and Kenya are key markets for the African entertainment provider.

The decline is attributed to the entry of global streaming service Netflix in 2016, which is when Multichoice’s DStv started to experience this steep decline. Unlike Multichoice, which requires heavy hardware investment and offers steep package pricing, all one needs to access Netflix is a reliable internet connection and a paid subscription.

Multichoice has tried to counter Netflix’s invasion with its own streaming service, Showmax; however, Showmax has faced its own difficulties in the recent past, with multiple users reporting difficulty in paying for their subscriptions, as well as a recent partnership with Peacock TV which saw disruptions in access to its platforms while the two respective company’s apps were merged.

Multichoice has previously tried to stem this churn by combining its Premium offering with its Compact Plus, creating a new premium subscription tier. It has also changed its reporting period from overall subscriber gain or loss over the course of a financial year, to a ’90-day active subscriber’ period. None of these moves has stalled or reversed the loss. They have also failed to address customer dissatisfaction with the overall product; in a world overtaken by on-demand viewing, is there still space for non-news, non-sports appointment entertainment? Multichoice also stands accused of poor overall television offerings.

Further complicating Multichoice’s position come January 1, 2026, is the acquisition of WBD’s content library by Multichoice’s biggest competitor, Netflix. WBD, which owns channels such as HBO and streaming service HBO Max, put itself up for sale in October 2025. Netflix was facing stiff bidding competition from Paramount and Comcast until Netflix won the bidding war. This means that going forward (pending regulatory approvals and a potential lawsuit from Paramount) Netflix now owns WBD’s superior content, and streaming and studio services; these do not include cable TV channels such as CNN and TNT.

This could throw discussions between Multichoice and WBD into a spin, potentially locking out important channels in Multichoice’s premium offering – for good. Crucially, Multichoice’s exclusive distribution deal with HBO could also see an end to an important pillar in both DStv and Showmax’s basket of goodies. To survive, Canal+ would have to make some difficult decisions, including shutting its pay TV wing down and focusing on cultivating streaming relationships with globally relevant streaming services such as Hulu, to compliment its current arrangement with Peacock. Canal+ would also have to increase its investment in original African content.

In the interim, according to MultiChoice’s pre-takeover report, currency depreciation was one of the culprits for its decline, as was economic disruption across the continent, and piracy. Among the company’s measures to overtake its circumstances was an aggressive price hike – even while subscribers walked away.

Recently, Canal+ announced its rescue plan, which included bringing the prices of hardware and subscriptions down, as well enhancing its African offering. However, the question still remains: With Multichoice increasingly seeming like a relic from the past in a world overtaken by the instant demand for entertainment, is there still space for it in African homes, or should they pivot entirely and focus on streaming-only services?

Moniepoint Makes Tricky First Foray Beyond Payments With Moniebook

By Henry Nzekwe  |  December 3, 2025

Moniepoint, the Lagos-born fintech that reached unicorn status last year after a major funding round, is making its first foray beyond pure payments, where it’s seen much success, into an arena that seems both tricky and valuable.

The company has rolled out Moniebook, a combined point-of-sale and bookkeeping product aimed at small and medium businesses across Nigeria. The company frames Moniebook as a single place for payments, inventory, staff management and sales reporting, sold as a subscription alongside Moniepoint’s existing terminals.

The new product follows the firm’s wider push into adjacent services, most recently a diaspora remittance product called MonieWorld earlier this year.

Moniepoint closed a headline-making Series C that put it in unicorn territory, and it processes billions of transactions through its network. That reach gives Moniepoint a distribution advantage most pure-play bookkeeping startups lack. Moniepoint says Moniebook was tested in beta by more than 4,000 businesses and that NGN 19 B (~USD 13 M) in transaction value moved through the system during that phase. The product comes in two subscription tiers: Core at NGN 6 K (USD 4.15) per month and Pro at NGN 8.5 K (USD 5.88) per month, with add-ons for extra registers and implementation support.

Babatunde Olofin, managing director of Moniepoint MFB, says the product is “engineered to be a growth partner for businesses” and promises “full visibility over sales, staff, customers, and inventory in real time.” Oluwole Adebiyi, head of product for Moniebook, stresses that the tool was built with “the realities of Nigerian business owners in mind.” Those direct lines from the company reinforce that Moniepoint is selling a practical fix for everyday pain points many merchants still juggle manually.

Still, this is hardly a guaranteed win. While it’s fair to say that everything Moniepoint has touched has turned to gold thus far, this new move comes with peculiar challenges.

Bookkeeping has proven a harder product to monetise than payments. Nigerian startups that leaned heavily on bookkeeping features have run into trouble converting users into paying customers or scaling beyond early adopters. Kippa, once a high-profile bookkeeping app backed by international investors, pivoted away from core bookkeeping ambitions after operational struggles. It signals that building bookkeeping into a durable, revenue-generating business is difficult in Nigeria even with a strong product story.

Moniepoint has advantages that other bookkeeping players that faltered may have lacked, as it already controls the payment rails and has on-the-ground relationships with merchants through its terminal business. Its funding and investor backing give it more runway to subsidise hardware, push sales, and bundle services. The pitch of a single vendor managing both payments and books could be appealing to merchants if the experience is reliable and if the subscription price proves affordable relative to the value delivered.

Moniepoint’s move is sensible in the context of its recent expansion strategy. The company has pushed into remittances and other adjacent services in quick succession, and its investor backing gives it room to iterate. Whether Moniebook becomes a profitable, standalone revenue stream or primarily a merchant-acquisition loss leader will say a lot about where Moniepoint wants to position itself in the next phase of growth.

For now, Moniepoint is wagering that combining its payments footprint with genuinely useful business software will be enough to clear the bar that felled others.

A New Price for the American Dream: African Travelers Brace For Higher Fees For The U.S. Visa

A New Price For The American Dream: African Travelers Count the Price of U.S. Travel in 2026

By Emmanuel Oyedeji  |  December 2, 2025

Starting in 2026, travel to the United States will become noticeably harder for millions of Africans. What was already a demanding process is about to become heavier, slower, and far more expensive.

The change arrives under a sweeping immigration reform pushed by the Trump administration known as the One Big Beautiful Bill, a law that reshapes nearly every part of the visa process and introduces a mandatory USD 250 Visa Integrity Fee for non-immigrant visa issuance, kicking off in October.

Countries like Morocco, Egypt, South Africa, Nigeria, Ghana, Kenya, Uganda, Namibia, and several others now face higher fees, longer waits, stricter checks, and the new USD 250 Visa Integrity Fee that sits at the center of the overhaul. For African travelers, the bill’s impact will be felt at every step of the journey.

The USD 250 Fee That Changes Everything

As soon as the USD 250 Visa Integrity Fee is introduced, the basic cost structure of U.S. visas shifts, making U.S. travel significantly more expensive for students, families, business travelers, and first-time visitors.

For instance, non-immigrant visas—such as the B1/B2 tourist visa currently set at USD 160, student visas at USD 160, J exchange visas at USD 160, and H-1B work visas ranging from USD 190 to USD 460—will rise sharply once the integrity fee is added at issuance.

For many applicants, especially families and student groups, total costs will exceed USD 400 per person. Some nationalities already pay additional issuance fees ranging from USD 50 to USD 200, further raising the overall financial commitment.

Overall, this new fee is set to make U.S. travel significantly more expensive for students, families, business travelers, and first-time visitors.

Although the law mentions the possibility of a refund, the conditions are so strict and demanding that few applicants are expected to qualify. To be eligible, travelers must follow every visa rule perfectly, never work illegally, never extend their stay, and leave within five days of their visa’s expiration. Even then, the process is unclear, and many doubt refunds will ever become common.

Even worse, because the law allows the Secretary of Homeland Security to increase this fee at any time, the USD 250 baseline may well be temporary.

A Continent Already Straining Under Long Wait Times

As the United States explains it, the new rules respond to growing visa demand and higher security concerns. The changes are meant to strengthen border integrity, pay for enforcement, and manage rising visa demand, especially from Africa, where travel to the U.S. has grown rapidly.

Yet, the new fee arrives at a time when several African nations already face heavy visa traffic and long processing times. Nigeria, for example, consistently ranks among the largest sources of U.S. visa applications in Africa. Processing in Lagos and Abuja often stretches anywhere from three to twelve weeks, and many expect those timelines to expand once the new requirements take hold.

The same is true for Kenya, where applicants in Nairobi typically wait between three and eight weeks, and for Ethiopia, Uganda, Ghana, Morocco, Tanzania, and Senegal, where delays of two to eight weeks are already common.

Even South Africans, who enjoy visa-free access for short stays, are subject to these expanding delays when applying for longer-term visas such as B1/B2, H-1B, F, M, or J categories.

With the new system tightening documentation requirements and expanding security checks, the region’s processing times are expected to grow even longer, along with higher fees and stricter checks, with no country-specific relief.

Students, Tourists, and Businesses Feel the Pressure

As the ripple effects take shape, students are among the most vulnerable. University admissions and scholarship timelines depend on predictable visa approvals, yet the new fees and extended processing periods make planning far more difficult.

At the same time, businesses that rely on project-based travel, professional exchanges, and specialized training must now budget for both higher fees and slower entry procedures.

Tourism will not escape the impact either. For many middle-income families who once considered the United States within reach, a USD 400-plus visa could change the equation entirely.

For countless potential visitors, the U.S. trip they once considered realistic may now feel out of reach.

A Wide Net of Rising Travel Costs

Meanwhile, the changes go far beyond the USD 250 fee. A key example is Form I-94, the arrival and departure record issued by U.S. Customs and Border Protection that proves when and how a traveler entered the country. Air and sea travelers usually receive it electronically, while land travelers receive a paper version. Under the new bill, the fee for issuing Form I-94 rises from USD 6 to USD 24, marking a 300%+ increase. This shift underscores the bill’s broader theme: every step of the travel process, no matter how routine, becomes more expensive.

The bill also raises the cost of the Electronic System for Travel Authorization (ESTA) to USD 40 starting September 30, 2025, with annual inflation adjustments allowed for several categories. Temporary Protected Status applicants must now pay USD 500 for the application, USD 550 for the initial employment authorization document, and USD 275 for renewals.

Asylum seekers will owe USD 100 each year while their cases remain pending, in addition to the USD 550 and USD 275 required for initial and renewed work permits. Humanitarian parole applications climb to USD 1,000. In immigration courts, adjustment of status now costs USD 1,500, cancellation of removal USD 600, and appeals or motions USD 900.

As the bill unfolds, even agencies responsible for promoting the United States abroad feel the consequences. Brand USA, the national tourism marketing organization, sees its funding reduced from USD 100 M to USD 20 M. At the same time, enforcement budgets grow, adding more border officers and intensifying checks at ports of entry.

Taken together, the rising fees, longer processing times, deeper documentation requirements, and tighter entry checks mark a major shift in how travelers from Africa access the United States.

Washington presents the bill as a necessary modernization of immigration and border management. Critics warn that it risks discouraging legal travel, limiting educational exchange, straining diplomatic ties, and placing a disproportionate burden on low-income families and vulnerable applicants.

Tourism officials also warn that the timing is poor, with global events like the World Cup and Olympics approaching and international interest in U.S. travel already strained by rising costs.

As 2026 approaches, traveling to the United States will require more money, more documents, and far more time. Fees will rise, processing will slow, and entry checks will toughen. And applicants will need to plan months ahead to avoid setbacks.

For many Africans, the dream of visiting, studying, or working in the United States remains alive, but reaching that dream now demands more effort than ever before.

Ethiopia Shut Its Doors For Decades. Its Startup Scene Is Forcing Them Open.

By Henry Nzekwe  |  December 1, 2025

Yuma Sasaki vividly recalls the lay of the land four years earlier when he started building Dodai, an electric motorcycle startup based in Addis Ababa.

“There were few established supply chains, limited charging infrastructure, and almost no policy framework for electric transport,” he shared with WT. Yet, within a few years, that picture has changed dramatically.

“The government has proactively introduced supportive legislation, while domestic firms across industries are now actively exploring ways to integrate electric vehicles into their operations,” he says.

Sasaki’s account feels like a map for the wider story playing out across Ethiopia. For years, the country was broadly off most investors’ radars. A state-led model, tight controls and an unpredictable forex environment left the market looking risky and hard to scale in. Now, a sequence of policy moves and a few visible investments are nudging Ethiopia into view.

“Investors are beginning to recognise this shift,” Sasaki says. “That change reflects growing confidence in both the market and the fundamentals of doing business in Ethiopia.”

***

This year, Ethiopia passed its first Startup Proclamation, a legal framework that recognises startups as a distinct business category and offers incentives such as tax breaks and simplified registration. On paper, the law promises a clearer path for early-stage firms and for the outside capital that backs them. Implementation will be the real test, but the law is a signal that the state wants entrepreneurship to matter.

Perhaps the clearest market signal came when the country opened telecoms to competition. In 2021, a Safaricom-led consortium won a license and rolled out services across multiple cities the following year. That move broke a long-standing state-run monopoly, brought fresh network investment, and raised the prospect of more sophisticated mobile services. For investors, better connectivity and clearer digital rails reduce the friction of doing business.

Ethiopia has also relaxed rules on foreign banks. Lawmakers in late 2024 and into 2025 passed measures to allow reputable foreign banks to set up subsidiaries, branches or take minority stakes in local banks under ownership caps. That matters because better banking options can expand access to foreign exchange, provide startups with more international payment rails, and help institutional investors consider meaningful local exposure.

***

Ethiopia’s scale is the obvious draw. Ethiopia’s population now tops more than 130 million, and a large share of that population is under 30. That creates a wide, young consumer base and a big labour pool for digital services. That scale is the central prize for investors who look beyond short-term noise.

On the ground, momentum still looks small compared with Nairobi or Lagos, but it is building. Dodai is one visible example. The company has raised multi-million dollar rounds and is pushing battery swap stations and local assembly to make electric two-wheelers practical for delivery riders and taxi drivers.

Dodai Founder, Yuma Sasaki, stands beside a Dodai electric motorcycle at an event in April 2024.

Sasaki frames these as patient, practical moves. “For investors, success in Ethiopia depends on partnership and patience,” he notes. “The most effective strategies involve working closely with local teams, understanding the nuances of regulation, and building relationships with government and financial institutions.”

Other Ethiopian startups have also begun to close meaningful rounds, from climate-focused ventures to payments platforms that are trying to connect local businesses to global e-commerce rails.

***

Real risks remain, however. Currency volatility and foreign exchange shortages complicate exits. Some reforms are recent and fragile. Institutional investors watch governance, transparency and the pipeline of enforceable exits before writing large cheques. International companies that have entered Ethiopia have learned this the hard way; telecom and banking entrants have absorbed startup costs and regulatory surprises that show why careful local knowledge matters.

What helps explain why some investors are moving from cautious to curious are stories they can relate to. A startup that builds battery-swap stations solves a practical problem for thousands of riders. A payments company that links a small export business to global rails shows how scale can happen. Those concrete outcomes make the abstract reforms feel real.

Sasaki puts it plainly. “Because Ethiopia is still an emerging destination for venture capital, entrepreneurs must spend time educating investors,” he says. “They must explain not only their business model, but how the ecosystem operates, why it is changing, and the immense potential it offers.”

Ethiopia’s history of complex politics and protectionism, and a recent period of instability, gave some investors pause. But at the moment, the country resembles a sleeping giant waking up after years of isolation and opacity.

As Yuma notes, the perceived opacity often masks a dynamic and exciting business culture. For now, that culture is what may finally get foreign investors to stay and build.

Featured Image Credits: Nisarg Desai

Weetracker_CashPlus

Cash Plus Becomes Morocco’s First Listed Fintech, Debuts at USD 550 M Valuation in Landmark IPO

By Staff Reporter  |  December 1, 2025

Morocco’s fintech sector reached a new milestone this week after Cash Plus completed its debut on the Casablanca Stock Exchange, landing a valuation of about USD 550 M and drawing one of the largest investor turnouts the market has seen from a tech-driven issuer.

The listing, which closed on November 25, was shaped as much by the movement of long-term shareholders as by the company’s ambition to accelerate its growth across both digital and physical channels.

The IPO raised USD 82.5 M in total, including USD 44 M in new capital that will go directly into scaling the company. Cash Plus plans to use the funds to expand its nationwide footprint, strengthen its agent network, and push its digital ecosystem further into payments, mobile wallets, and app-based services.

At the center of the IPO was a two-part structure that split the USD 82.5 M raise into new capital for the company and liquidity for an early investor.

Cash Plus received USD 44 M in fresh funds through a capital increase aimed at accelerating the expansion of its nationwide agency network and investing in digital infrastructure. The remaining USD 38.5 M came from the sale of existing shares, all of it from Mediterrania Capital Partners (MCP), which used the offering to partially exit its position.

The private equity firm offloaded 1.8 million shares, with its main vehicle, MC IV Money, accounting for roughly USD 31.9 M of the sale, while MCIV Morocco cashed out USD 6.6 M. The exit reduced MCP’s holding from 23.5% to 14.3%.

The move provided liquidity for MCP after several years in the company, but it also left the fund without a lock-up, a detail analysts say could influence trading patterns in the months ahead, given the stock’s relatively small float.

While MCP exited part of its investment, the company’s founding shareholders took the opposite path. The Amar and Tazi families, each previously holding 38.2%, did not sell any shares. Their post-IPO stakes now sit at 35.1% each, a reduction tied entirely to new shares issued rather than disposal. Both families have committed to a seven-year lock-up, anchoring control and signaling long-term belief in the company’s direction.

The pricing of the IPO reflected a balance between intrinsic value and market precedent. Shares were offered at 200 MAD, roughly USD 22. A dividend discount model used in the prospectus valued Cash Plus at USD 628 M, or USD 27.83 per share, while a transactional reference based on MCP’s 2024 entry, at a P/E of 16.3x, implied a valuation near USD 490 M, or USD 21.78 per share. The final price landed between these two markers, giving investors a discount to the DDM value but aligning closely with recent private-market activity.

Behind the numbers is a business that has grown into one of Morocco’s most widely used financial-services platforms. Cash Plus operates close to 5,000 branches across the country, with roughly one quarter located in rural regions. About 87% of its network is franchised, a model that has helped the company reach communities underserved by the banking sector. On the digital side, its mobile app counts about 1.3 million users, and across both its physical and digital channels, the company says it serves around 12 million customers annually.

That combined “phygital” presence has reshaped Cash Plus’s revenue mix. Transfers, which once made up 73% of its income, have fallen to about 52% as the company expands into payment accounts, digital wallets, bill payments, and other cashless services. The USD 44 M raised through the capital increase is expected to push this transition further by strengthening both the technology platform and the branch network.

Financial performance underpins the company’s public-market pitch. Cash Plus enters the market as one of the few profitable, scaled fintechs in Africa. The company reported USD 21.56 M in net profit for 2024 and projects USD 26.07 M in 2025. It forecasts more than USD 29.7 M in 2026 and aims for USD 43.67 M by 2030. Between 2026 and 2030, the company plans to distribute 85% of net profits as dividends, presenting itself as a yield-focused asset rather than a high-burn tech play.

However, the prospectus outlines several risks. Competition remains intense, with established players like Wafacash and Chaabi Cash backed by major banking groups. Heavy reliance on franchisees introduces quality-control challenges across a network of nearly 5,000 branches. Meanwhile, the company’s shift deeper into digital finance raises cybersecurity and technology-spend pressures, leaving limited room for missteps as it seeks to maintain profitability and meet dividend commitments.

Even with those uncertainties, Cash Plus’s listing marks a turning point for Morocco’s capital markets. Mediterrania Capital Partners may have unlocked part of its investment, but the company’s founding families have doubled down. The next phase will test whether Cash Plus can turn its USD 550 M debut into sustained momentum as it evolves from a transfer operator into a full financial-services platform.