Cairo-based Foodtech Startup Yumamia Raises USD 1.5 Mn For Expansion To Saudi Arabia

By  |  May 23, 2019

Egypt’s app-enabled food delivery startup Yumamia has secured USD 1.5 Mn in Pre-Series A investments from Saudi-based boutique consulting firm Pure Consulting.

The round which takes the foodtech’s total investment to USD 2.8 Mn and makes it one of the best-funded startups in the North African country, will enable its expansion to Saudi Arabia.

Yumamia was founded in 2014 by Belal El Borno and Mahmoud El Maghraby, who initially intended for the startup to be a food delivery platform distributing junk-free food thrown together by professional chefs.

The logistics firm uses quality ingredients and high-echelon hygiene habits to offer great tastes to its customers in Cairo. The company, however, recently expanded to corporate catering and added a B2B solution to its platform.

March 2018, Yumamia raised an equity investment of USD 100 K from TV celebrity Chef Manal Al Alem, a round which brought its total funding to USD 1.3 Mn.

The startup which has raised money six times since its inception was ranked Number 84 among the Top 100 Startups in the Arab World 2017 by Forbes Middle East. Its last chef-investor was ranked among the Top 10 Arab Women Social Media Influencers.

The foodtech goes shoulder to shoulder with F&B outlets to assist it in monetizing its underutilized resources by outsourcing the whole cooking process.

With its model which is semblance to a franchise, Yumamia allows the outlets to operate on the backs of existing resources while following the established rules and recipes of the company.

Selling its food via corporate catering solutions, Yumamia makes it easy for company employees that partner with it to order food, mostly lunch, on a daily basis.

Via the app’s dashboard, HR/Operations can manage invoices easily and efficiently. Since the official launch of its new app in January 2017, Yumamia has experienced double-digit monthly revenue growth.

The last food delivery funding we heard of in the African ecosystem was Zooba Eats, a street food startup also based in one of Africa’s busiets cities, Cairo.

According to this WeeTracker report, the restaurant chain raised USD 4 Mn in Series A from an undisclosed investor. While the investment initiated Zooba into the best-funded startups club, it enabled the startup expand to Manhattan in New York.

Featured Image Via MENAbytes

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