French liquor giant Pernod Ricard, the producer of Jameson, Chivas, Vodka has acquired a majority stake in South African distillery Inverroche.
The distillery which is located in Western Cape was founded in 2011 by Lorna Scott and her family. The company has grown from small home industry to a flourishing and pioneering craft distillery within 6 years.
Pernod Ricard said the deal boosts its presence in the “dynamic sub-Saharan Africa spirits market, where gin growth is accelerating exponentially”.
The terms of the deal have not been disclosed.
This latest acquisition comes hardly a year since the French liquor giant invested in African e-commerce platform Jumia.
“I am thrilled to partner with Pernod Ricard,” said Lorna Scott, the founder of Inverroche Distillery. “The group’s vast distribution network will enable Inverroche Gins to reach new consumers. We will be taking a luxury African brand to a large audience and sharing the story of our common heritage.”
The deal was made through the company’s South African subsidiary Pernod Ricard South Africa.
Paul-Robert Bouhier, managing director of Pernod Ricard Sub-Saharan Africa, said, “Inverroche Gins nicely complement our portfolio. We are excited to further contribute to their success in South Africa and to support their development throughout sub-Saharan Africa.”
Scott said the extensive distribution will see Inverroche Gins reach new markets. “We will be taking a luxury African brand to a large audience and sharing the story of our common heritage.”
Scott will maintain a shareholding in the business and will continue to be the CEO.
The French firm that holds one of the most prestigious liquor brands is keen on expanding its market as earlier this year, it acquired US super-premium bourbon brand Rabbit Hole and Italian gin brand Malfy from New York-based Biggar & Leith.
Featured Image Courtesy: Gin Foundry