Rwanda is among the few countries which have witnessed a significant rise in the number of American tourists visiting the country.
Data by Virtuoso, an international travel agency network has revealed that the bookings from American tourists visiting Rwanda increased by 114 percent year on year, it was ranked alongside Uruguay, Malta, Romania, Puerto Rico, Egypt, and The Maldives.
The report noted that American tourists are attracted to exploring new destinations, seeking fresh adventures, pleasant climate, less-explored cuisines and retreats for relaxation-focused travelers.
At the same time, data released by Rwanda Development Board noted that there was an eight percent growth in the number of international visitors to Rwanda last year.
Belize Kariza, the Chief Tourism Officer said that US visitors spend an average of USD 12,000, making them the most lucrative market.
“This is proof that our (tourism) strategy to target this market is bearing fruit,” Kariza said.
Rwanda has over time made tremendous efforts in boosting Tourism in the country which is famously known as the home to mountain gorillas and many game animals including lions, rhinos, elephants, buffalo, and leopard.
In 2018, Revenue from Gorilla trekking in Volcanoes National Park grew by 25 per cent to USD 19.2M from the previous year, latest RDB data indicates.
Rwanda has four national parks (Volcanoes, Nyungwe, Akagera, and Gishwati-Mukura) and natural features, including six volcanoes, 23 lakes, and numerous rivers.
The Paul Kagame led government has also established itself as a regional and global hub for conferences and events, it has hosted the African Nations Cup (soccer championship), World Economic Forum Africa, and the African Union Summit.
The International Congress and Convention Association (ICCA) has ranked Kigali as the second most popular destination in Africa for international meetings and events.
Featured Image Courtesy: worldtouristbook.blogspot.com