It was October 2010 and South Africa had come through a summer of making the world familiar with words like jabulani and vuvuzela in the process of hosting the first-ever FIFA World Cup on African soil.
Just three months earlier, La Roja had pipped Oranje to the ultimate prize, and football fans from all over the world had departed Mzansi. But that was about when Kim Reid was getting started.
A former CEO of M-Web (one of South Africa’s first Internet Service Providers), Reid had cut his teeth in the corporate world since the early 2000s. But he soon found himself needing to get comfortable in the Tiger’s lair, so to speak.