People Power

Why Is IPO-Chasing iROKOtv Chasing Crowdfunding?

By  |  June 10, 2021

“Meet your next angel investor. They’re 19.” That’s the curt-but-witty title of a brilliant article published by Arielle Pardes on WIRED only weeks ago. As was highlighted in the piece, even Gen Z’ers and students are funding startups with ‘very small’ amounts these days.

Thanks to the ‘relaxed’ rules being increasingly adopted by regulators around the globe, crowdfunding, the platforms that support it, and the participants, have found a leg up. Thus, startup funding has found a new dimension, and it looks a lot like Kickstarter.

In Africa, specifically, it does look like the idea of making it possible for just about anyone to invest in an actual startup via equity crowdfunding is becoming fashionable, if not popular.

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