MaxAB, an Egyptian retail-tech startup, has acquired Moroccan counterpart WaystoCap as it plans to expand across the Maghreb area after raising an additional USD 15 Mn. The acquisition will see MaxAB accelerate its expansion into the Maghreb market, empowered by WaystoCap’s expertise in the region. MaxAB’s technology, enhanced end-to-end supply chain solutions, and business intelligence tools, and WaystoCap’s experience and skills will now benefit the retailers and suppliers supplied by both firms.
MaxAB is a business-to-business e-commerce platform that connects food and grocery retailers with suppliers in Egypt’s underserved areas. The company provides services to a network of traditional shops across Egypt, utilizing powerful technology and creative supply chains to ensure that the proper amount of food and commodities are delivered to the right location at the right time.