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Jumia Moves Top Bosses To Africa From Dubai In Profit Push
Jumia Moves Top Bosses To Africa From Dubai In Profit Push

Jumia Technologies AG is closing its office in Dubai and moving senior management to the African countries they oversee as part of a plan to cut losses and redirect the company after its founders quit last month. Managers will move to countries in their region, with most going to Morocco, Kenya, and Ivory Coast, and the 60-person Dubai office will be disbanded, Jumia’s acting head Francis Dufay said in an interview.

Dufay took over after founders Sacha Poignonnec and Jeremy Hodara left the online retailer last month. He said he aims to cut costs as Dubai’s rents are rising faster than New York or London. He also seeks to become more responsive to the young, tech-savvy population in its African markets while fending off more prominent competitors. The company will also pause the logistics services it offers third parties in its operating countries except for Morocco, Nigeria, and Ivory Coast.

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