Rob Sanford Appointed As SafeBoda’s CEO
Ugandan mobility company, SafeBoda, has appointed former chief financial officer, Rob Sanford as CEO as former co-CEOs and co-founders, Alastair Sussock and Maxime Dieudonné seem to be stepping back from day-to-day operations at the company they founded 8 years ago. Sussock will be taking up the role of non-executive chairman at the company.
Rob Sanford joined SafeBoda in 2019 as Head of Finance, before serving as the company’s global VP of finance between 2020 and 2021. He was chief financial officer for just under 2 years before stepping into the CEO role. Prior to joining SafeBoda, Rob worked as the Financial Controller at BASF from 2017 to 2019. Before this, he held the role of Assistant Manager Audit at KPMG from 2013 to 2017. He holds a Bachelor’s Degree in Law from the University of Bristol and a degree from University College School in London.
In a recent statement, Sanford, the new CEO of SafeBoda, expressed his enthusiasm and gratitude as he reflected on his time as CFO. He acknowledged the privilege of collaborating with a remarkable team of professionals who shared the company’s mission and demonstrated a strong commitment to creating a positive impact. “As CFO, I’ve had the opportunity to work with an amazing team of professionals who are passionate about our mission and dedicated to making a positive impact. Special thanks to Maxime Dieudonné and Alastair Sussock for giving me the opportunity to witness first-hand the dedication and hard work that goes into making SafeBoda a success. They will be big boots to fill!”
