Egypt-Based Home Décor E-Commerce Platform ariika Raises Series A Round

ariika, a direct-to-consumer, digital-led home and décor brand, announces the successful conclusion of its Series A equity funding round, secured from Beltone Venture Capital, a subsidiary of Beltone Financial Holding, through acquiring a 20% stake in the company.

ariika is a home décor direct-to-consumer (D2C) e-commerce platform that partners with artisans from around the world to create and curate modern décor brands. The investment will boost ariika’s growth and accelerate its regional expansion across the Mena region, starting with Saudi Arabia planned for 4Q 2023.