Copia Global has announced a 5-year strategic partnership with Visa to offer middle-class and lower-class consumers access to several innovative solutions in Kenya. Copia seeks to further expand its capabilities by leveraging Visa’s digital payment solutions through the partnership.

The partnership between Copia and Visa will include a digital wallet that brings together shopping and financial services into one platform. This will allow users to shop and pay using Visa cards and also have access to additional financial services on the platform. This includes “Buy Now Pay Later” credit, “Save Now Buy Later” savings, Visa’s loyalty solutions, and remittance services.

“Copia’s e-commerce platform provides the perfect springboard for Visa to bring financial services to the mass market. Copia’s network of customers, agents and delivery sub-contractors will benefit from Visa’s capabilities on contactless payments, remittances, and loyalty solutions,” Eva Ngigi-Sarwari, Visa Kenya Country Manager.