Moroccan Fintech Startup Tookeez Raises USD 1.5 M Investment

Moroccan FinTech start-up tookeez has announced a significant fundraising round of USD 1.5 M from Azur Innovation Fund, a public private seed capital fund renowned for its commitment to supporting ambitious and disruptive projects, and aims to boost the customer loyalty experience in Africa and the MENA region. With this fundraising, tookeez plans to accelerate its expansion in Morocco, across the continent and MENA region, while continuing to invest in technical development, particularly in blockchain technology.

Tookeez is a universal system that aggregates loyalty points from numerous brands into a single wallet. This wallet enables transactions to be carried out across a wide network of shops and brands, making the platform a complementary source of revenue. tookeez enables brands, while maintaining the identity of their own programs, to provide their customers with the means to pay with their points simply and instantly into a wide and varied network. The startup allows members of different loyalty programs to accumulate points in each program and convert them as they see fit within a wide network of partners.