Deal Street

African Startup Funding Tracker

$1,129,592,550+

*Data updated daily at 18:00 EAT

Early-Stage Investor Baobab Network Acquires Marketing Company Reflector Marketing
Early-Stage Investor Baobab Network Acquires Marketing Company Reflector Marketing

Baobab Network, an early-stage investor that backs startups across Africa, has announced the acquisition of Reflector Marketing, a strategy and branding agency headquartered in South Africa. Maharaj, founder of Reflector Marketing, and his wider team will join Baobab, with Maharaj assuming the role of director of the accelerator. This integration will enable Baobab to offer comprehensive in-house support to its portfolio companies, further enhancing their growth and investment readiness.

Founded in 2022 by Klyne Maharaj, meanwhile, Reflector Marketing has established itself as a specialist agency offering strategic marketing, branding, and digital services tailored to startups’ needs. “Our goal has always been to help the world’s best startups nail their positioning, win their markets, and raise capital to fuel their growth. Now, as part of Baobab, we’re excited to focus our efforts exclusively on supporting entrepreneurs in Africa. Baobab already has a phenomenal team that have made a profound impact on Africa’s venture ecosystem. Together, we’ll build the most powerful capabilities team of any early-stage investor on the continent,” he said.