The Jobs Every Kenyan Company Is Hiring For (And The Ones They Aren’t)
Kenya’s job market was a mixed bag in 2025, as the data suggests more companies are hiring but filling fewer positions. According to MyJobMag’s latest 2026 Kenya Job Search Report, a record 3,145 companies actively recruited last year, a 7.7% jump from 2024.
However, total job postings grew at less than half that rate (3.3%), meaning the hiring pie is being spread thinner. The result is a fiercely competitive landscape where certain roles are in hot demand, while others are facing a severe downturn. Here’s a breakdown of the winners and losers.
How the Data Was Collected
This report is based on a real-time analysis of 41,792 job listings posted on notable career and job website, MyJobMag Kenya, between January 1st and December 31st, 2025. The data captures active hiring demand directly from employers, providing a snapshot of where opportunities are growing and shrinking.
The Most Sought-After Jobs in Kenya
1. Accountants
Finance remains the backbone of hiring. Accountants were the single most-advertised role, accounting for a massive 15% of all top job postings. This underscores the perennial need for financial oversight and management across all sectors.
2. Sales & Business Development Executives
If you can sell, you’re in demand. Combined, roles like Sales Executives and Business Development Managers accounted for nearly 23% of the top advertised jobs. This trend points to a market focused on growth, customer acquisition, and revenue generation above all else.
3. Education & Teaching
Reflecting a national push for skills development, postings for Education and Teaching roles skyrocketed by 52.8% year-on-year. This was the highest growth among major fields, signalling a boom in opportunities from primary schools to tertiary institutions.
4. Insurance & Science Specialists
Two fields saw explosive demand from a smaller base. Job postings in Insurance surged by 47.5%, while Science roles jumped by 50.5%. These sectors are recruiting specialists to manage evolving risks and drive innovation.
5. Building/Construction
While starting from a small base, the Building and Construction sector posted a jaw-dropping 776.2% increase in job postings. This signals a major infrastructure and development push, creating new career paths for skilled professionals.
The Least Sought-After Jobs in Kenya
1. NGO & Non-Profit Roles
International funding cuts have hit hard. NGO and Non-Profit job postings collapsed by 58.5% in 2025, the steepest decline of any field. The sector posted only 187 jobs, down from 451 in 2024.
2. Research & HSE Roles
Opportunities for Researchers plummeted by 45.1%, and postings for Safety and Environment (HSE) officers fell by 46.0%. This suggests companies are pulling back on non-core, specialised functions in a tighter market.
3. Remote Work
The dream of working from home is fading in the Kenyan market. Dedicated remote roles dropped by about 34%. The market is overwhelmingly dominated by full-time, on-site positions, which made up 88% of all postings.
4. Project Management & Data Analysis
Businesses are streamlining. Project Management roles saw a stark 33.4% drop in postings, while Data, Business Analysis, and AI roles fell by 27.3%. This indicates a shift away from project-heavy and analytical overhead toward direct revenue-generating activities.
5. ICT & Healthcare
Even typically resilient sectors faced headwinds. ICT/Computer job growth was a modest 3.0%, while the broader ICT/Telecommunications industry actually shrank by 16.8%. Healthcare/Medical postings also declined by 15.4%, reflecting shifting organisational priorities.
Overall, the data indicates Kenya’s job market is becoming more selective and commercial. Employers are prioritising roles that directly drive sales, manage finances, or build essential skills. For job seekers, the shrewd strategy is to align skills with high-growth, revenue-focused sectors like sales, finance, education, and the booming construction industry.
Meanwhile, it would also be expedient to prepare for fierce competition in social sector roles and a return to the office, as remote work opportunities dry up.
Feature Image Credits: FKE-Kenya