Egyptian Foodtech 3attar Raises Seed Investment

Cairo-based foodtech startup 3attar has secured Seed investment from AUC Angels, UI Investment, and a group of angel investors. The startup plans to expand its customer base through marketing acquisition and diversification, further developing the tech stack to achieve higher order volume and revenues.

3attar allows users to order healthy food products online and gain access to a wide variety of healthy food-focused recipes as well as diet programs. The B2C online platform provides value to its customers through, Online healthy food/product ordering, delivery service, diet-consultation programs, live-coaching programs, and additional subscription and e-payment models.