Egyptian beauty services booking platform Glamera has successfully obtained the fintech license “SoftPOS” from Saudi Payments, the major payment system in Saudi Arabia, established by Ministry of Finance under the supervision of Saudi Central Bank, which it says will unlock new horizons of growth and deliver an unparalleled customer experience in the Saudi market.

“Glamera Pay will empower us to unlock new opportunities and expand our reach, cater to a wider customer base in Saudi Arabia, and also open up for strategic partnerships as expanding our presence in the Saudi market has always been a strategic priority for Glamera,” said Mohamed Hassan, CEO of Glamera.

Glamera is an all-in-one platform which provides B2B services to beauty and lifestyle services providers such as beauty salons, barber shops, gyms, spas, and makeup artists. It also provides a B2B2C marketplace where consumers find such providers and book sessions with them. Glamera Pay, powered by the fintech license, will propel the company’s expansion efforts in the Saudi market. It will provide secure and seamless payment transactions, boosting customer confidence and convenience, and delivering even more value to the customers.