DisrupTech Ventures Invests In Morocco’s Chari To Power Fintech-Led Retail Infrastructure

Cairo-based DisrupTech Ventures has made an undisclosed investment in Chari, the Moroccan startup digitising informal retail and expanding into embedded finance. The deal, part of Chari’s Series A extension, marks DisrupTech’s first investment in Morocco and second outside Egypt.

Founded by Ismael Belkhayat and Sophia Alj, Chari began as a B2B e-commerce app connecting small shopkeepers with suppliers but has evolved into a merchant “super app” integrating payments, working capital, insurance, and POS tools. Armed with a payment institution licence from Morocco’s central bank, it also plans to offer its Banking-as-a-Service (BaaS) infrastructure to other companies.

DisrupTech’s Managing Partner Mohamed Okasha said the fund was drawn to Chari’s model of turning small shops into financial access points. The investment follows Chari’s USD 12 M Series A led by SPE Capital and Orange Ventures.