Ask a room of Nigerian business owners how many have genuinely changed how their business runs using AI, Gori Yahaya says, and you might get ten hands. Ask who has used it to write a product caption or tidy up a message to a customer, and most hands go up.
That gap, between using AI and running on it, is the one Yahaya, founder and CEO of UpSkill Universe, is trying to close. HP and his firm are launching the AI Skills for Business Programme, which will put 55,000 SMEs in Nigeria and South Africa through free, practical AI training on HP LIFE, the HP Foundation’s platform. It follows a pilot that reached 40,000 business owners.
Only 9% of small and medium businesses have embedded AI into day-to-day operations, strategy and decision-making, a recent study found, and nearly 70% are still figuring it out. Yahaya doesn’t read that as an access problem. “People are not short of access,” he tells WT. “What they are short of is a clear view of where in their business AI would make the most difference.”
Two things hold people back, according to Yahaya. Fear, because one automated message quoting the wrong price can lose a customer one spent years earning. And relevance, because nobody has shown a tailor in Aba or a trader in Onitsha what this looks like for a business like theirs. Research he cites finds AI adoption at 75% among large firms and just 24% among firms with fewer than ten staff.
Africa has been here before. Mobile internet reached most people long before most people used it. Only 9% of Africans are outside network coverage, but 63% live inside it and still don’t use the internet; a usage gap seven times wider than the coverage gap. Affordability, relevance and confidence appear to be the blockers, not the network. Yahaya argues AI is tracking the same curve.
What separates businesses getting real gains? Yahaya’s read is that they know which steps of their week could be handled by a machine. “You cannot automate something you have never described,” he says. “They adjust quickly when the naira moves or a supplier disappears. And they’re honest about what the tools get wrong.”
Those who get it right save two to four hours a week. But Yahaya says that number means little on its own. His bigger worry is that one person in a business uses AI well and nobody else ever finds out. “The business has gained almost nothing.”
He expects marketing to change first, because a one-person brand can now produce ad copy and images for Instagram, WhatsApp, TikTok and email in an afternoon, in more than one language, without hiring an agency. Then customer messages, since about a third of online shopping in sub-Saharan Africa happens on social platforms. “WhatsApp is the shop, not the marketing channel. Enquiries arrive at 11 pm and on Sunday afternoons,” he quips.
Then the boring, valuable stuff: stock decisions, pricing when the currency moves mid-month, and turning a year of messy records into accounts a bank will actually accept, he predicts, adding that many Nigerian businesses have years of trading history and no paperwork to prove it, which gets read as unbankable when the real problem is undocumented.
Fully automated customer service, he argues, is oversold. Nigerian customers switch between English and pidgin, and the big global models handle that badly. One benchmarking test done by Intron put a leading global model at a 53.8% error rate across African languages, against 34.3% for a model built for the region. “When half of what your customer says is being misread, nobody is saving any time.”
Against the prevailing sentiments, however, a January study by Google and Ipsos found 88% of Nigerian adults had used an AI chatbot, against a global average of 62%. And 80% were using AI to explore a new business idea or career change, against 42% worldwide. Nigerians are using AI at nearly twice the global rate to figure out what to build next.
Language is where Yahaya sees the opening. “ChatGPT recognises only 10% to 20% of sentences written in Hausa, a language with 94 million speakers. Read that as a gap and it looks bleak. Read it as an opening, and it’s the most valuable ground on the continent, because whoever builds tools that hear African languages properly owns the layer everything else sits on. Regional models are already beating the global giants on African speech,” he emphasises.
What would prove Africa has moved past awareness? Yahaya points away from fintech and startups entirely, instead making the case for poultry farms, building materials, printing, haulage, private schools, and pharmacies.
“If in two years it is still concentrated in Yaba and Sandton, we will not have travelled very far.”

