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Terragon, a marketing technology business based in Nigeria, has received investment from VestedWorld, an Africa-focused early-stage investment firm, to expand its geographic reach, expand its product suite, and build new collaborations. The terms of the transaction were not disclosed.
Terragon provides a consumer insight and activation platform that collects, organizes, and enriches customer data from various sources to help marketers better understand African consumers. The company operates across Nigeria, Ghana, Kenya, South Africa, and Egypt.