South Africa AI Job Demand Surges 77% in 2025, Reshaping Market

Demand for workers with artificial intelligence (AI) skills in South Africa jumped 77% over the past year, as employers across sectors rush to adopt the technology, a major recruitment platform said on Thursday.

The data from Pnet’s Job Market Trends Report, which compared the first half of 2025 to the same period in 2024, shows AI is no longer limited to tech specialists. Employers are now seeking AI proficiency in traditional roles like marketing, finance, and content creation.

“AI is no longer confined to specialist positions… The demand for AI expertise is reshaping career paths across sectors,” said Anja Bates, head of data at Pnet.

The long-term surge is even more dramatic, with demand for roles specifying AI skills soaring 352% since 2019.

The report distinguishes between specialist roles—like machine learning engineers building AI systems—and general roles where workers use tools like ChatGPT and Gemini to enhance productivity. Pnet stated that AI is “redefining job roles and creating demand for new digital skills.”

While acknowledging that some junior administrative roles are at risk of displacement, Bates noted the net effect appears positive. “It is encouraging to see that AI seems to be creating job opportunities in South Africa rather than displacing workers,” she said, adding that AI could help inexperienced workers learn faster and become more productive.

Geographically, the demand is concentrated in the economic hub of Gauteng, accounting for 58% of AI-related job postings, followed by the Western Cape at 24%. Only a small fraction of vacancies were for international or fully remote roles.

“Businesses that seek candidates with AI expertise… are positioning themselves to unlock productivity, innovate faster and stay ahead,” Bates said.

Feature Image Credits: CEPR