Competition Looms In Kenya’s Alcohol Sector Following Entrance Of Top London-based Brewer
Competition looms within Kenya’s alcoholic sector following the entrance of London-based distiller, Kensington Distillers and Vintners (KDV) which seeks to grow its presence in Africa and get a share of the lucrative beverage sector.
The firm has been granted distribution rights for its Kenyan portfolio by US spirits company, Sazerac and it will operate in Kenya as ‘Monument Distillers Kenya’.
It will distribute prominent brands including; Popov Vodka, Southern Comfort, Myers Rum, Paddy’s Irish Whisky, Firewater, and Buffalo Trace Bourbon.
Ellis Muhimbise, the Managing Director at Monument Distillers Kenya said that Kenya’s recent economic encouraged the entrance into the market.
The firm plans to build on the success of Popov vodka, the London-based firm also plans to launch a number of new international brands in the country.
“It’s a great time for us to take on this heritage brand, Popov Vodka: the vodka category is showing favorable growth as Kenya’s strong economic climate continues.
“We are delighted to be given the opportunity to continue to grow the brand and for us to use our newly-formed Monument Distillers Kenya business to accelerate the growth of the international brands we have in our portfolio,” he said.
Monument will be distributing these products through their distribution partner Maxam Limited, a local liquor distributor in Kenya and East Africa.
Featured Image Courtesy: The Star