Ghana ’s startup Kudobuzz has acquired eCommerce RetailTower, a product that allows merchants to list their products across multiple shopping engines. This is Kudobuzz’s second acquisition of this year after it had acquired startup AdGeek in January.

According to a blog post the acquisition of RetailTower, which will now be known as Kudobuzz RetailTower, will boost Kudobuzz’s product portfolio, employee base and user base. Kudobuzz says over the next few weeks, it plans on making all RetailTower users comfortable in their new home, Kudobuzz.

RetailTower currently allows merchants to sync products to over 30 shopping engines with a custom feed provision made available for those with shopping engines not supported natively.

“We are very excited to welcome RetailTower customers to Kudobuzz and also very happy to have the core of the RetailTower team join the Kudobuzz family.”

The post also suggested that there will be no disruption of service and RetailTower customers do not need to make any changes to continue using the product.
RetailTower team is set out on a mission to help merchants increase sales by making it simple for them to sell across multiple shopping engines.

Kudobuzz’s mandate of helping merchants to make more money resonates with this mission of RetailTower hence our decision to supercharge it by bringing them into the family, said the blog post.

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Kudobuzz, which uses AI-powered SEO and online reviews to help its clients grow, had raised USD 190 K in investment from Meltwater and 500 Startups last year. It was also a participant in last year’s pitch drive, an initiative by Nigeria’s CcHub and Google for raising investments from Europe.