By August 8, 2019

A Renowned Alcoholic Beverage Company Has Decided To Go Easy On The Liquor & Pay Attention To Mother Nature

By August 8, 2019

Brands like Guinness Stout, Johnny Walker Whiskey, Smirnoff Vodka, and Ciroc eau-de-vie are quite popular amongst non-teetotalers, but what is not common knowledge is the fact that all those liquor brands are actually produced by a UK-based beverage company known as Diageo PLC; the same company that is now looking to pump in more than just liquor at this point in time.

Diageo has announced that it is going to pump USD 12 Mn into renewable energy resources across 11 of its 12 refineries scattered across Africa.

Beyond the more obvious target of substituting oil-based machinery for more eco-friendly alternatives and enhancing the production solar energy in designated refineries, multinational will also be making improvements to its water recovery, purification and reuse facilities in five sites across the continent.

Nigeria, Kenya, and Uganda are the locations of those sites and an estimated two billion cubic litres of water are expected to saved each year, thus conserving water in areas that are known to be prone to drought.

This move by Diageo to embrace more climate positive operational processes would not only ensure a safer work environment for employees and the communities where the refineries are located but also help the company save millions in resources ultimately, while positioning their brand as climate-friendly and pollution-free.

Diageo stated that part of the investment would go into replacing the heavy fuel-oil boilers used to produce alcoholic beverages with sustainable biomass boilers which uses wood chips and rice husks that would be sourced from local farmers to produce their products – a process that is known to not involve any kind of combustion and is pretty much pollution-free.

The long-term goal is to reduce the carbon footprint of the group’s African operations where major chunks of its manufacturing processes occur by cutting down air-polluting carbon emissions by as much as 42,000 tonnes; setting the group on the path to becoming one of the world’s most environmentally-responsible for-profit companies.

Featured Image Courtesy: independent.co.uk

Hi! Here’s a little something for you. In the first edition of The African Podcast by WeeTracker, get access to the formula behind ‘Building a $ 100 Mn company (twice) in Africa’ with the co-founder of Andela & Flutterwave – Iyinoluwa Aboyeji. The exclusive podcast goes live soon, Subscribe here to listen to it.